RBZ Hockey Stick? TaylorMade and CCM

by   |   March 14, 2012
CCM TaylorMade hockey stick

According to the business wire… Business Wire Article

To read all the discussion in the forums click here

CCM and TaylorMade Collaborate to Launch the RBZ Hockey Stick

MONTREAL–(BUSINESS WIRE)–A leader in hockey equipment and a leader in golf equipment today announced a long-term, multi-year collaboration aimed at redefining the hockey category with game-changing equipment.

“TaylorMade is a clear leader in product innovation in sporting goods and we are very excited to collaborate with them to bring some of their leading technologies to the most legendary hockey company in the industry.”

Montreal, PQ-based CCM is working with Carlsbad, CA-based TaylorMade to establish CCM as the leader in hockey product innovation. The collaboration between the two brands will be focused on bringing industry-leading TaylorMade performance technologies to CCM hockey sticks, demonstrating CCM’s commitment to technology, research and development.

“Our relationship with TaylorMade will be a game-changer for CCM,” said Philippe Dubé, General Manager of Reebok-CCM Hockey. “TaylorMade is a clear leader in product innovation in sporting goods and we are very excited to collaborate with them to bring some of their leading technologies to the most legendary hockey company in the industry.”

The first product to be unveiled as a result of this relationship is the CCM RBZ hockey stick. This brand new stick developed in collaboration with TaylorMade composite engineers features a revolutionary blade technology. NHL Rookie of the Month Gabriel Landeskog of the Colorado Avalanche has been using a limited edition version of the stick in all-white since early March. He and fellow National Hockey League rookie sensation Ryan Nugent-Hopkins of the Edmonton Oilers will be using the stick for the remainder of the season.

“Reebok-CCM and TaylorMade share the same passion for delivering high performing equipment played by the most demanding athletes using technical and innovative approaches,” said Benoit Vincent, Chief Technology Officer, TaylorMade.

The CCM RBZ stick and all of its technologies will be officially introduced on June 22, 2012 at the NHL Entry Draft in Pittsburgh with the retail launch to follow later in the year.

As part of its commitment to produce the most innovative and technologically advanced gear on the market, CCM currently has existing relationships with the University of Ottawa’s Neurotrauma Impact Testing Facility, Montreal Politechnique and several other renowned institutions to give hockey players the best head-to-toe experience.

To read all the discussion in the forums click here


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  1. CATZandDOGZ

    November 28, 2012 at 4:07 pm

    yezzzzzzzzZZ go bar down errr day

  2. Iceman5000

    September 3, 2012 at 3:24 pm

    This merger is obviously a result of ccm losing there top endorser, ovechkin, because the player thought more of Bauer’s stick technology.

  3. Marcus

    August 19, 2012 at 9:56 am

    The stick is ok for me it’s a bit heavy…I like a very light stick….the puck didn’t jump off the blade! I am going back to my Bauer apx stick after I give this stick one game….

  4. eharrishockey

    August 7, 2012 at 4:24 pm

    I always use bauer, hate ccm stuff but I demoed one of these sticks a few days ago and I absolutely loved it. I’m getting it on the 15th when it comes out.

  5. pilo

    May 31, 2012 at 4:15 pm

    i go de bar downzz , u kno ?

  6. pilo

    April 30, 2012 at 11:32 am

    OHH yezzzz

  7. borat

    April 30, 2012 at 11:32 am

    i tink dat pilo iz correct on his analogy ze new twigz veddy veddy nice iz de bezzt tink on ze market .. u kno ? eh pilo ?

  8. Pingback: RBZ Hockey Stick? TaylorMade and CCM « The Apple Tree Gang

  9. snipeshow

    April 23, 2012 at 2:56 pm

    This is the best stick! i love the golf clubs so the stick should be good right?

  10. pilo

    April 13, 2012 at 4:57 pm

    ze stik iz veddy nice do not chrip ze stik it iz quality it iz ze best

  11. Jet

    April 4, 2012 at 9:43 am

    Oh great! another company jumping on the bandwagon to creating overpriced sticks. Are they planning on eclipsing the $500 mark per stick?

  12. M Harden

    March 25, 2012 at 11:08 pm

    I wonder if my slapshot will slice too?

    • mike

      December 30, 2012 at 5:09 am

      Well if you can make a puck bend like in football (round kind) you can bend it round the D and get the Goalie trying to glove a slice…new dimension to the game… work on it man

  13. pilo

    March 20, 2012 at 4:56 pm

    i personaly tink dat ze new stickz coming out from ccm and taylor made iz going to ze best ting in ze market .. datz what i tink zo , erry buddy iz diffrent

  14. jimdangles

    March 15, 2012 at 10:44 am

    too bad i hate ccm sticks

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