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Cobra BiO Cell driver, fairway woods, hybrids and irons



Cobra has color cornered in its new line of BiO Cell drivers, fairway woods and hybrids, which are available in club heads painted blue, red, silver, orange and black.

Also see the new for 2014 Cobra Bio Cell + Fairway Woods and the New for 2014 Cobra Bio Cell + Drivers.

That makes the company the clear-cut leader in personalization among the major equipment manufacturers, a definite feather in Cobra’s many-hued cap. But Cobra leadership is hoping that the performance of the new line, not the five color options, will leave the biggest impression on golfers in 2014.

BiO Cell Driver

cobra bio cell driver

The BiO Cell drivers are longer than last year’s AMP Cell drivers thanks to their 50 percent lower center of gravity (CG), which makes the new model launch an average of 1.2 degrees higher than AMP Cell with about 300 rpms less spin, according to Cobra testing.

The lower CG was made possible through Cobra’s “BiO Cell” technology, changes to the walls of the 460-cubic-centimeter driver head that were inspired by strong, lightweight structures found in nature such as spider webs and beehives.

cobra 2014

Similar webbed patterns are prominently displayed on the crown and sole of the 6-4 titanium driver, evidence of the cellular approach Cobra engineers took to moving as many grams of weight as possible from the higher, more-frontward parts of the driver head to lower, more-rearward areas.

Much of the weight savings came from driver’s crown, which is 0.15 mm thinner than last year’s model. It now measures a slim 0.5 mm, creating a weight saving of nearly 2 grams. The driver’s Forged E9 “BiO Cell” face was also made lighter and thinner, resulting in a two-fold improvement. It gave engineers another 2 grams of discretionary weight to move low and deep in the head, and the thinner face is also more responsive on shots hit off center, increasing the size of the driver’s sweet spot.


Those changes add up to a driver that is not only longer than the AMP Cell, but also more forgiving, with an impressive 4250 moment of inertia (MOI).

The BiO Cell driver also has Cobra’s new MyFly8 adjustable hosel, which adds two more settings than its predecessor. (Note: The new hosel design will not accommodate shafts with the company’s original MyFly tips).

flyhigh cobra

The MyFly8 hosel gives golfers five different loft settings, 9, 9.5, 10.5, 11.5 and 12 degrees, as well as three draw (D) settings, 9.5D, 10.5D and 11.5D, which make the club more upright to promote more draw bias. Those eight settings work with the company’s Smart Pad, a 1.5-cm strip on the sole of the driver that helps keep the driver head square throughout its 3-degree adjustable range. In its lowest loft, 9 degrees, the BiO Cell will sit about 0.5-degrees opened, while in its highest loft, 12 degrees, the driver will sit about 0.75-degrees closed.

Also see the new for 2014 Cobra Bio Cell + Fairway Woods and the New for 2014 Cobra Bio Cell + Drivers.

The Cobra BiO Cell drivers will hit shelves on Jan. 15 and sell for $299. They’ll come stock with a 45.75-inch True Temper Project X PXv shaft, a co-engineered design available in lite, regular, stiff and x-stiff flexes. The stock swing weights are D3 (lite flex) D4 (regular and stiff flexes) and D4.5 (x-stiff flex).

Click here to see what GolfWRX Members are saying about Cobra’s new BiO Cell line.

BiO Cell Fairway Woods and Hybrids

Cobra’s BiO Cell fairway woods and hybrids take the same dedicated approach to moving weight low and deep in the head as the company’s BiO Cell drivers.


The bodies of the fairway woods are made from 17-4 stainless steel, but the clubs have high-strength 455 Carpenter steel faces, which along with the fairway woods’ slightly more forward CG creates about 2 mph more ball speed than the AMP Cell fairway woods.


The faces of the fairway woods are also 4 mm shallower, or shorter, making them easier to hit from the ground and light rough.


According to Jose Miraflor, director of product marketing for Cobra-Puma golf, golfers should expect the BiO Cell fairway woods to launch about 0.5-degrees higher than their AMP Cell equivalents with 500 rpms less spin. Those launch conditions, combined with the clubs’ faster ball speeds, should give golfers an average distance gain of 9-to-11 yards.


Photo above: Note the weight mass on the front of the sole of the BiO Cell fairway woods. That gives the clubs a more forward CG than the AMP Cell fairway woods, but it’s not so far forward that it negatively affects the clubs forgiveness, says Jose Miraflor, director of product marking for Cobra-Puma Golf. 

Like the BiO Cell drivers, the fairway woods have Cobra’s MyFly8 adjustable hosels and Smart Pad sole designs. They’re offered in two different heads, a 3-4F and a 5-7F.

  • The 3-4F woods measure 43.5 inches, and adjust to five different lofts: 13, 13.5, 14.5, 15.5, and 16 degrees. They also have three different draw settings: 13.5D, 14.5D and 15.5D. Stock swing weight is D3.
  • The 5-7F woods measure 43 inches, and adjust to lofts of 17, 17.5, 18.5, 19.5 and 20 degrees. They have draw settings of 17.5D, 18.5D and 19.5D. Stock swing weight is D3.

The BiO Cell hybrids share the same construction as the BiO Cell fairway woods, with 17-4 stainless steel bodies and high-strength 455 Carpenter steel faces. They are offered in three different heads with MyFly8 adjustable hosels and Smart Pad sole designs:

  • 2-3H Lofts: 16, 16.5, 16.5D, 17.5, 17.5D, 18.5, 18.5 D, 19, Length: 41 inches, D2 swing weight.
  • 3-4H Lofts: 19, 19.5, 19.5D, 20.5, 20.5D, 21.5, 21.5D, 22, Length: 40.25 inches , D2 swing weight.
  • 4-5 Lofts: 22, 22.5, 22.5D, 23.5, 23.5D, 24.5, 24.5D, 25, Length: 39.5 inches, D2 swing weight.


The Cobra BiO Cell fairway woods and hybrids will be available at retailers on Jan. 15. The fairway woods will sell for $219, and the hybrids will cost $189. Each comes stock with a True Temper Project X PXv co-engineered shaft, available in lite, regular, stiff and x-stiff flexes.


BiO Cell Irons

Large unsupported faces, deep undercuts and a multi-material construction are all staples of a distance-driven game-improvement set of irons. But Cobra engineers took those measures to the extremes with their new BiO Cell irons, creating a set that Cobra officials hope golfers will soon know as the longest irons in golf.


The long irons (3-7) are cast from 17-4 stainless steel, and have a undercut that plunges deep into their soles. It causes the sole of the BiO Cell 4 iron to be as thin as 1.49 mm, which according to Miraflor tested the limits of just how thin Cobra could make an iron sole and still have it meet durability standards.

The deep undercut and thin iron faces, which are taller and wider than their predecessors, create the largest unsupported faces of any set of irons Cobra has ever created.


The long irons also have two 10-gram tungsten weights (one in the heel, one in the toe), which lower the center of gravity of the irons for a higher launch and increased ball speed — key ingredients for more distance. But their position in the outer-cavity ports of the irons also make the iron heads more stable on mishits, boosting forgiveness.


The more accuracy-driven short irons (8-GW) are cast from a softer 431 stainless steel, and have their tungsten weights positioned in the two inner-cavity ports on the back of the iron. That more inward positioning decreases forgiveness, but it improves feel and workability, more valued attributes for game-improvement short irons. However, both the long irons and short irons have multi-material badges adhered to the back of the irons’ extremely thin faces to help increase sound and feel.


The BiO Cell irons will be available on Jan. 15 in four colors (blue, black orange and red), and cost $699 (4-PW, GW) with True Temper’s Dynalite 85 steel shafts (regular and stiff flexes). The full iron specs are listed below (click to enlarge).

Also see the new for 2014 Cobra Bio Cell + Fairway Woods and the New for 2014 Cobra Bio Cell + Drivers.

Screen Shot 2013-11-13 at 11.28.29 AM

Click here to see what GolfWRX Members are saying about Cobra’s new BiO Cell line.

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Zak is the Editor-in-Chief of He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.



  1. Cam Lindsay

    Mar 25, 2014 at 2:49 am

    Hey ppl
    Well I have just purchased a set of biocell + irons after going through a fitting process with a well regarded master fitter, and should get them in 10 days.
    I agree that the irons don’t look great but after hitting with three other brands I couldn’t go past the Cobra. I think that if I can improve my game with these irons then the looks will b a distant memory.
    A pro once told me that” the club picks the player , not the player picks the club “. ??

  2. Brian

    Mar 6, 2014 at 8:23 am

    Do the headcovers match the color of the club? Looking at orange and wandering if the driver and fairway headcovers match or if it is simply a generic headcover. Thanks

  3. Stephen Perkins

    Mar 4, 2014 at 2:12 am

    So finally after year of my Titleist 905R – I got some cash together and bought a new driver.

    And I love it!!! First round I hit 80% of fairways – which is about twice as many as normal – and considerable distance gains over the old club (which is expected I guess)

    I bought the orange head – which I think I’ll have to get used to – but off center hits still performed very very well – and I was happy with the sound and feel.

    I play off 18 – with a cricket and baseball background – so I don’t get to play every weekend – but as much as possible I will get out so I can use the club.

    Well done cobra – a very satisfied customer.

  4. Craig

    Dec 10, 2013 at 11:24 pm

    Seriously people? The last time I checked, it was how a club performed not how it looked. Quit basing your opinions on how they look and try them out. At least then your opinion will be based on feel and performance. NOT the look.

    • Hooterbear

      Feb 20, 2014 at 2:45 pm

      Come on, you know a look makes you feel more confident, how it sets up, how you feel about it and what you like…..not TOO many play clubs that don’t appeal to them…..include yourself when you put others down.

  5. Matt

    Nov 16, 2013 at 4:49 pm

    I bought te amp cell irons early this year. I was playing r9 tp’s, I hit these straight and long. Three of my buddies have switched after hitting them. All of us are under 5 hdcp….that said- these bio’s look horrific.
    No chance I’m switching.

  6. joro

    Nov 14, 2013 at 10:05 am

    They just have to do it don’t they. Seems that proven is not always best when they just have to take a good, easy to hit club and change it for maybe something no better. The industry has gone crazy.

  7. Matthew Carter

    Nov 13, 2013 at 10:49 pm

    I agree w Troy. I have Amp Cell Driver that is the easiest driver I have ever hit. Hadn’t hit anything Cobra for 15 years until demo day six months ago. Only Cobra club in the bag but one of my favorites.

  8. snowman0157

    Nov 13, 2013 at 10:40 pm

    These Irons are atrocious looking. I play the Cobra s2 forged circa 2010 and they are nice, traditional cavity backs… these are ridiculous. Come on Cobra, you can do better than this. BTW, drop fowler and the all the orange also.

  9. LorenRobertsFan

    Nov 13, 2013 at 4:55 pm

    Is there a Pro line that’s going to be available too? Not that I’m really interested..

  10. jgpl001

    Nov 13, 2013 at 4:47 pm

    Cobra the end is near

    Who in God’s name would buy this rubbish???

  11. Young

    Nov 13, 2013 at 3:48 pm

    wrong.. wrong.. wrong.. they need find new RND guy ASAP
    I am so sorry cobra / puma stock holders..

  12. Troy Vayanos

    Nov 12, 2013 at 7:28 pm

    I’ve had the AMP Cell driver for at least 12 months or so and love it. If the BIO Cell is any sort of improvement then for me it’s going to be a great club.

    Will be testing one out as soon as it’s available.

  13. Bryan

    Nov 12, 2013 at 5:52 pm

    Totally disagree, irons looks very good, a definite improvement to amp cell. In fact, they do look more like the original amp iron which is good. Better flow from topline to the neck. Awesome to see tungsten used for forgiveness the way it is and then to enhance feel and trajectory on the short irons. Will absolutely look at these when they come out!

  14. tim

    Nov 12, 2013 at 4:49 pm

    no golfer I know plays cobra anymore except for some of the hybrids. irons look awful.

  15. totebagger

    Nov 12, 2013 at 11:52 am

    those irons look like vomit

    • Jon W

      Nov 12, 2013 at 12:05 pm

      Didnt Nickent have something similiar inn green?

    • Cobra Nut

      Nov 12, 2013 at 1:16 pm

      I would not use vomit as an adjective for the irons, however I do agree they look bad, not sure what Cobra is thinking with these. They should have revamped the Amp irons from 2012 now they are some damn good looking irons IMO far superior in looks than these ones. I think some designer or engineer needs to get fired for these and whomever gave the okay to release them needs to be fired as well, they will only lose fans now instead of gain them.

    • ED

      Feb 16, 2014 at 11:40 pm

      i didnt kno u score w/ looks???

    • ED

      Feb 16, 2014 at 11:49 pm

      Have u had your eyes checked recently, i highly recommend u should!

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Rory McIlroy’s putter builder speaks on his winning TaylorMade Soto proto



It’s no secret that Rory McIlroy’s biggest weakness has historically been with his putter. But ahead of the Arnold Palmer Invitational, which he won by two shots, McIlroy made a putter switch and ended up with just 100 putts for the week — the lowest in his PGA Tour career. He also finished first in the field in Strokes Gained: Putting, and put on a putting display for the ages on Sunday to shoot 64 (he birdied 5 of the final 6 holes).

Related: Rory’s Winning WITB from the 2018 Arnold Palmer Invitational 

What’s so special about this putter? To figure that out, I spoke with TaylorMade’s International Tour Director Chris Trott, who worked directly with McIlroy on building his new putter.

Trott explains that McIlroy showed up to Bay Hill “with a different kind of confidence” that week. His caddie, Harry Diamond, showed up to the TaylorMade Tour Truck on Monday night (McIlroy wasn’t on site Monday) with a previous putter of McIlroy’s — a Scotty Cameron that he won multiple majors with, according to Trott — and he wanted to have a new putter built that matched up with the specs of it. “He came with a plan and he wanted to be on spec,” says Trott. So the TaylorMade team sent Harry off to the hotel Monday night with a TaylorMade TP Soto with no face insert, one with an insert, some other variations, and they sent him back to the hotel with a few Spiders, as well, according to Trott.

But since Trott says that McIlroy liked the feel of his previous gamer, Trott thought it was best to send a request back to TaylorMade’s offices in Carlsbad for a TP Black Copper Soto with a midslant neck and a Suryln insert in preparation for McIlroy’s arrival the next day. “Nine out of 10 times we already have a head with the insert in it [inside the tour truck], but this putter is so new,” says Trott. “It’s not even out yet.”

Trott says McIlroy showed up to the Tour Truck the next morning, but he “wasn’t enamored” with the options, although he did fancy the solid face Soto. Here’s the photo notes that Trott took of the solid-faced Soto that McIlroy liked.

Good thing Trott sent that request back to the office, though! The first words out of McIlroy’s mouth when he saw the new TP Black Copper Soto slant neck proto with the Suryln insert, according to Trott, were “Hmm, that’s nice.” But he wanted to tweak the specs. He wanted the putter an eighth of an inch shorter and 3-to-4 swingweight points lighter. Eventually, Trott also added 0.25 degrees of loft to the face compared to McIlroy’s gamer, and made it 1-degree more upright.

The new putter Trott concocted also had a Golf Pride Tradition grip on it, and McIlroy had him change it to a TaylorMade Red Cap Pistol grip.

So, McIlroy took to the putting green with the solid face Soto and the Black Copper slant neck proto with the Surlyn insert. After a few drills, McIlroy decided he liked the feel and look of the Trott concoction, and while he really liked the Black Copper finish, he did have concerns about how it would hold up in the weather.

In the end, McIlroy decided on the TaylorMade TP Black Copper Soto proto. Here are the photo notes that Trott took from inside the trailer while holding McIlroy’s (eventual) winning putter.

The numbers in the photo above mean the specs of McIlroy’s putter are as follows:

  • Weight: 508.3 grams
  • Swing weight: D1
  • Lie angle: 71.25 degrees
  • Loft: 2.75 degrees
  • Length: 34.25 inches

Here are photos that we shot of the putter on Tuesday of the 2018 WGC-Dell Technologies Match Play:

It’s safe to say McIlroy made the right decision for Bay Hill, and according to Trott, he’ll likely be sticking with the putter going forward. And if not, surely Trott and his team will be there with 7-10 more putter options for McIlroy to try out and hand-pick from. Must be nice to be Rory!

See what GolfWRX Members are saying about Rory’s putter in our forums.

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Spotted: Phil Mickelson’s Callaway Mack Daddy PM-Grind “2.0” prototype wedge



More than three years ago, Callaway released a Mack Daddy PM Grind — PM stands for Phil Mickelson — that had a raised toe section for a higher center of gravity. Mickelson liked the PM Grind wedges because the designs allowed him to get more spin on open-faced shots, and also because they created a low trajectory with more spin on square-faced shots, said Roger Cleveland in 2015.

Since 2015, Mickelson has been playing various lofts of Callaway Mack Daddy PM Grind wedges, and with various amounts of lead tape.

On Tuesday at the 2018 WGC-Dell Technologies Match Play event, however, we spotted a new Mack Daddy PM Grind “2.o” wedge in his bag that has a different look. Is this the introduction of a new wedge release from Callaway?!


We spoke to a Callaway representative who, in so many words, said this is just Phil being Phil and tinkering with equipment, not a product launch.

“This is a Phil-specific prototype version of the Mack Daddy PM-Grind Wedge,” said a Callaway representative. “We built it specifically for him. He likes to tweak his clubs, of course, and this is just an example of that. Always a tinkerer!”
We’ll be sure to update you on more information about the PM Grind 2.0 prototype wedge when we have it.
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Adidas launches special edition black Boost colorway



Adidas staffers will be collectively back in black at the WGC-Dell Technologies Match Play this Thursday.

The company announced special edition black colorways for its Tour360, Tour360 Knit, and Crossknit 2.0 models, which players will wear, along with head-to-toe black, at the match play competition.

Adidas Tour360

“Boost changed the game for players when we brought it into our golf category,” said Masun Denison, global footwear director, adidas Golf. “Now with the introduction of this special edition colored Boost, golfers can add another style option to their lineup while still enjoying the benefits that only Boost can deliver.”

Adidas partnered with BASF to develop the proprietary Boost technology, which offers cushioning via highly elastic thermoplastic urethane (TPU) pellets that are then fused together with heat and molded into the midsole shape for each specific model. Adidas cites energy return, unmatched cushioning and comfort along with long-lasting durability as the key benefits of the technology.

Adidas Tour360 Knit

The special edition black Boost colorway is available now and will only be featured in the Tour360 family: Tour360 ($210), Tour360 Knit ($190), Crossknit 2.0 ($160). Supplies are limited.

Adidas Crossknit 2.0

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19th Hole