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Cobra BiO Cell driver, fairway woods, hybrids and irons

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Cobra has color cornered in its new line of BiO Cell drivers, fairway woods and hybrids, which are available in club heads painted blue, red, silver, orange and black.

Also see the new for 2014 Cobra Bio Cell + Fairway Woods and the New for 2014 Cobra Bio Cell + Drivers.

That makes the company the clear-cut leader in personalization among the major equipment manufacturers, a definite feather in Cobra’s many-hued cap. But Cobra leadership is hoping that the performance of the new line, not the five color options, will leave the biggest impression on golfers in 2014.

BiO Cell Driver

cobra bio cell driver

The BiO Cell drivers are longer than last year’s AMP Cell drivers thanks to their 50 percent lower center of gravity (CG), which makes the new model launch an average of 1.2 degrees higher than AMP Cell with about 300 rpms less spin, according to Cobra testing.

The lower CG was made possible through Cobra’s “BiO Cell” technology, changes to the walls of the 460-cubic-centimeter driver head that were inspired by strong, lightweight structures found in nature such as spider webs and beehives.

cobra 2014

Similar webbed patterns are prominently displayed on the crown and sole of the 6-4 titanium driver, evidence of the cellular approach Cobra engineers took to moving as many grams of weight as possible from the higher, more-frontward parts of the driver head to lower, more-rearward areas.

Much of the weight savings came from driver’s crown, which is 0.15 mm thinner than last year’s model. It now measures a slim 0.5 mm, creating a weight saving of nearly 2 grams. The driver’s Forged E9 “BiO Cell” face was also made lighter and thinner, resulting in a two-fold improvement. It gave engineers another 2 grams of discretionary weight to move low and deep in the head, and the thinner face is also more responsive on shots hit off center, increasing the size of the driver’s sweet spot.

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Those changes add up to a driver that is not only longer than the AMP Cell, but also more forgiving, with an impressive 4250 moment of inertia (MOI).

The BiO Cell driver also has Cobra’s new MyFly8 adjustable hosel, which adds two more settings than its predecessor. (Note: The new hosel design will not accommodate shafts with the company’s original MyFly tips).

flyhigh cobra

The MyFly8 hosel gives golfers five different loft settings, 9, 9.5, 10.5, 11.5 and 12 degrees, as well as three draw (D) settings, 9.5D, 10.5D and 11.5D, which make the club more upright to promote more draw bias. Those eight settings work with the company’s Smart Pad, a 1.5-cm strip on the sole of the driver that helps keep the driver head square throughout its 3-degree adjustable range. In its lowest loft, 9 degrees, the BiO Cell will sit about 0.5-degrees opened, while in its highest loft, 12 degrees, the driver will sit about 0.75-degrees closed.

Also see the new for 2014 Cobra Bio Cell + Fairway Woods and the New for 2014 Cobra Bio Cell + Drivers.

The Cobra BiO Cell drivers will hit shelves on Jan. 15 and sell for $299. They’ll come stock with a 45.75-inch True Temper Project X PXv shaft, a co-engineered design available in lite, regular, stiff and x-stiff flexes. The stock swing weights are D3 (lite flex) D4 (regular and stiff flexes) and D4.5 (x-stiff flex).

Click here to see what GolfWRX Members are saying about Cobra’s new BiO Cell line.

BiO Cell Fairway Woods and Hybrids

Cobra’s BiO Cell fairway woods and hybrids take the same dedicated approach to moving weight low and deep in the head as the company’s BiO Cell drivers.

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The bodies of the fairway woods are made from 17-4 stainless steel, but the clubs have high-strength 455 Carpenter steel faces, which along with the fairway woods’ slightly more forward CG creates about 2 mph more ball speed than the AMP Cell fairway woods.

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The faces of the fairway woods are also 4 mm shallower, or shorter, making them easier to hit from the ground and light rough.

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According to Jose Miraflor, director of product marketing for Cobra-Puma golf, golfers should expect the BiO Cell fairway woods to launch about 0.5-degrees higher than their AMP Cell equivalents with 500 rpms less spin. Those launch conditions, combined with the clubs’ faster ball speeds, should give golfers an average distance gain of 9-to-11 yards.

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Photo above: Note the weight mass on the front of the sole of the BiO Cell fairway woods. That gives the clubs a more forward CG than the AMP Cell fairway woods, but it’s not so far forward that it negatively affects the clubs forgiveness, says Jose Miraflor, director of product marking for Cobra-Puma Golf. 

Like the BiO Cell drivers, the fairway woods have Cobra’s MyFly8 adjustable hosels and Smart Pad sole designs. They’re offered in two different heads, a 3-4F and a 5-7F.

  • The 3-4F woods measure 43.5 inches, and adjust to five different lofts: 13, 13.5, 14.5, 15.5, and 16 degrees. They also have three different draw settings: 13.5D, 14.5D and 15.5D. Stock swing weight is D3.
  • The 5-7F woods measure 43 inches, and adjust to lofts of 17, 17.5, 18.5, 19.5 and 20 degrees. They have draw settings of 17.5D, 18.5D and 19.5D. Stock swing weight is D3.

The BiO Cell hybrids share the same construction as the BiO Cell fairway woods, with 17-4 stainless steel bodies and high-strength 455 Carpenter steel faces. They are offered in three different heads with MyFly8 adjustable hosels and Smart Pad sole designs:

  • 2-3H Lofts: 16, 16.5, 16.5D, 17.5, 17.5D, 18.5, 18.5 D, 19, Length: 41 inches, D2 swing weight.
  • 3-4H Lofts: 19, 19.5, 19.5D, 20.5, 20.5D, 21.5, 21.5D, 22, Length: 40.25 inches , D2 swing weight.
  • 4-5 Lofts: 22, 22.5, 22.5D, 23.5, 23.5D, 24.5, 24.5D, 25, Length: 39.5 inches, D2 swing weight.

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The Cobra BiO Cell fairway woods and hybrids will be available at retailers on Jan. 15. The fairway woods will sell for $219, and the hybrids will cost $189. Each comes stock with a True Temper Project X PXv co-engineered shaft, available in lite, regular, stiff and x-stiff flexes.

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BiO Cell Irons

Large unsupported faces, deep undercuts and a multi-material construction are all staples of a distance-driven game-improvement set of irons. But Cobra engineers took those measures to the extremes with their new BiO Cell irons, creating a set that Cobra officials hope golfers will soon know as the longest irons in golf.

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The long irons (3-7) are cast from 17-4 stainless steel, and have a undercut that plunges deep into their soles. It causes the sole of the BiO Cell 4 iron to be as thin as 1.49 mm, which according to Miraflor tested the limits of just how thin Cobra could make an iron sole and still have it meet durability standards.

The deep undercut and thin iron faces, which are taller and wider than their predecessors, create the largest unsupported faces of any set of irons Cobra has ever created.

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The long irons also have two 10-gram tungsten weights (one in the heel, one in the toe), which lower the center of gravity of the irons for a higher launch and increased ball speed — key ingredients for more distance. But their position in the outer-cavity ports of the irons also make the iron heads more stable on mishits, boosting forgiveness.

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The more accuracy-driven short irons (8-GW) are cast from a softer 431 stainless steel, and have their tungsten weights positioned in the two inner-cavity ports on the back of the iron. That more inward positioning decreases forgiveness, but it improves feel and workability, more valued attributes for game-improvement short irons. However, both the long irons and short irons have multi-material badges adhered to the back of the irons’ extremely thin faces to help increase sound and feel.

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The BiO Cell irons will be available on Jan. 15 in four colors (blue, black orange and red), and cost $699 (4-PW, GW) with True Temper’s Dynalite 85 steel shafts (regular and stiff flexes). The full iron specs are listed below (click to enlarge).

Also see the new for 2014 Cobra Bio Cell + Fairway Woods and the New for 2014 Cobra Bio Cell + Drivers.

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Click here to see what GolfWRX Members are saying about Cobra’s new BiO Cell line.

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Zak is the Editor-in-Chief of GolfWRX.com. He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.

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22 Comments

22 Comments

  1. Cam Lindsay

    Mar 25, 2014 at 2:49 am

    Hey ppl
    Well I have just purchased a set of biocell + irons after going through a fitting process with a well regarded master fitter, and should get them in 10 days.
    I agree that the irons don’t look great but after hitting with three other brands I couldn’t go past the Cobra. I think that if I can improve my game with these irons then the looks will b a distant memory.
    A pro once told me that” the club picks the player , not the player picks the club “. ??

  2. Brian

    Mar 6, 2014 at 8:23 am

    Do the headcovers match the color of the club? Looking at orange and wandering if the driver and fairway headcovers match or if it is simply a generic headcover. Thanks

  3. Stephen Perkins

    Mar 4, 2014 at 2:12 am

    So finally after year of my Titleist 905R – I got some cash together and bought a new driver.

    And I love it!!! First round I hit 80% of fairways – which is about twice as many as normal – and considerable distance gains over the old club (which is expected I guess)

    I bought the orange head – which I think I’ll have to get used to – but off center hits still performed very very well – and I was happy with the sound and feel.

    I play off 18 – with a cricket and baseball background – so I don’t get to play every weekend – but as much as possible I will get out so I can use the club.

    Well done cobra – a very satisfied customer.

  4. Craig

    Dec 10, 2013 at 11:24 pm

    Seriously people? The last time I checked, it was how a club performed not how it looked. Quit basing your opinions on how they look and try them out. At least then your opinion will be based on feel and performance. NOT the look.

    • Hooterbear

      Feb 20, 2014 at 2:45 pm

      Come on, you know a look makes you feel more confident, how it sets up, how you feel about it and what you like…..not TOO many play clubs that don’t appeal to them…..include yourself when you put others down.

  5. Matt

    Nov 16, 2013 at 4:49 pm

    I bought te amp cell irons early this year. I was playing r9 tp’s, I hit these straight and long. Three of my buddies have switched after hitting them. All of us are under 5 hdcp….that said- these bio’s look horrific.
    No chance I’m switching.

  6. joro

    Nov 14, 2013 at 10:05 am

    They just have to do it don’t they. Seems that proven is not always best when they just have to take a good, easy to hit club and change it for maybe something no better. The industry has gone crazy.

  7. Matthew Carter

    Nov 13, 2013 at 10:49 pm

    I agree w Troy. I have Amp Cell Driver that is the easiest driver I have ever hit. Hadn’t hit anything Cobra for 15 years until demo day six months ago. Only Cobra club in the bag but one of my favorites.

  8. snowman0157

    Nov 13, 2013 at 10:40 pm

    These Irons are atrocious looking. I play the Cobra s2 forged circa 2010 and they are nice, traditional cavity backs… these are ridiculous. Come on Cobra, you can do better than this. BTW, drop fowler and the all the orange also.

  9. LorenRobertsFan

    Nov 13, 2013 at 4:55 pm

    Is there a Pro line that’s going to be available too? Not that I’m really interested..

  10. jgpl001

    Nov 13, 2013 at 4:47 pm

    Cobra the end is near

    Who in God’s name would buy this rubbish???

  11. Young

    Nov 13, 2013 at 3:48 pm

    wrong.. wrong.. wrong.. they need find new RND guy ASAP
    I am so sorry cobra / puma stock holders..

  12. Troy Vayanos

    Nov 12, 2013 at 7:28 pm

    I’ve had the AMP Cell driver for at least 12 months or so and love it. If the BIO Cell is any sort of improvement then for me it’s going to be a great club.

    Will be testing one out as soon as it’s available.

  13. Bryan

    Nov 12, 2013 at 5:52 pm

    Totally disagree, irons looks very good, a definite improvement to amp cell. In fact, they do look more like the original amp iron which is good. Better flow from topline to the neck. Awesome to see tungsten used for forgiveness the way it is and then to enhance feel and trajectory on the short irons. Will absolutely look at these when they come out!

  14. tim

    Nov 12, 2013 at 4:49 pm

    no golfer I know plays cobra anymore except for some of the hybrids. irons look awful.

  15. totebagger

    Nov 12, 2013 at 11:52 am

    those irons look like vomit

    • Jon W

      Nov 12, 2013 at 12:05 pm

      Jepp..
      Didnt Nickent have something similiar inn green?

    • Cobra Nut

      Nov 12, 2013 at 1:16 pm

      I would not use vomit as an adjective for the irons, however I do agree they look bad, not sure what Cobra is thinking with these. They should have revamped the Amp irons from 2012 now they are some damn good looking irons IMO far superior in looks than these ones. I think some designer or engineer needs to get fired for these and whomever gave the okay to release them needs to be fired as well, they will only lose fans now instead of gain them.

    • ED

      Feb 16, 2014 at 11:40 pm

      i didnt kno u score w/ looks???

    • ED

      Feb 16, 2014 at 11:49 pm

      Have u had your eyes checked recently, i highly recommend u should!

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Equipment

See what GolfWRX Members are saying about Mizuno’s new ST-180 driver

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Mizuno has recently released a new ST-180 driver that we spotted on Tour at the 2017 RSM Classic. The company’s “wave sole” technology makes an appearance for the first time in a Mizuno driver; the design is used to push weight low and forward to reduce spin rates, and the construction contracts and expands during impact to increase energy into the golf ball. The result is a lower-spinning driver, especially for those who hit down on the golf ball, and increased ball speeds across the face.

The ST-180 drivers have a new Forged SP700 Titanium face insert that allows the faces to be made thinner — saving weight from the face while increasing ball speeds — and they feature what the company calls a “Internal Waffle Crown” that saves weight to help shift CG (center of gravity) low and forward in the head.

There’s a slew of custom shafts available for no upcharge. The stock grip is Golf Pride’s M31 360, and the drivers are selling for $399.99, available in stores now.

Below is a collection of early feedback from GolfWRX members, and make sure to join the full discussion. See more photos of the ST-180 driver here.

Note: The posts below have been minimally edited for grammar and brevity.

GolfWRX Members comment on the new Mizuno ST-180 driver

TeeGolf: I’ve seen the ST180 driver [in person] and it looks like it sits perfectly square to me. And this is coming from someone who has been playing a Titleist driver set 1-degree open for the past 3 years. It doesn’t look closed at all. 

trhode: I’ve been playing the M2 all year. In comparison at address, the ST is very closed. I had 3 customers look at it yesterday too and they all had the same reaction: closed. That being said, I did play 18 on the simulator and hit some monster drives. The head, with the Raijin shaft, seems to be just a little lower spin than my TaylorMade M2. The blue finish doesn’t bother me either. 

akjell: Hit this yesterday at the Mizuno demo day yesterday at Eagle Ridge in Gilroy, CA. Far from a hook machine but definitely a bomber. The Mizuno’s reps put me in a Mitsubishi Tensei White 70X and I could hit this this driver on a string possibly a bit better than my M1. Of the Mizuno drivers of late, this has to be the best one.

odshot68: Ordering it today. Was fit and played a round with it. Optimal launch and spin. Tensei Blue 70x at 9.5 degrees. This is definitely not left bias; first Mizzy driver ever.

nmorton: Hit this today and it’s going in the bag. Just a classic head shape that suits my eye. Been messing around with a number of drivers over the past year and haven’t singled one out. Last long term driver I had was the 850. The ST checks all of the boxes for me…looks great down by the ball, sounds solid and performs as good as any other. What really sold me was how well slight mis-hits performed. I had the 12.5 dialed down so it definitely sat open a bit. Didn’t hit the fairway but it looks sharp as well. 

evoviiiyou: Had a chance to test the driver with a couple shafts last night. The head is definitely deeper than the JPX900 and the footprint seems bigger from he set up position, very confidence inspiring like the JPX900 but a little improved. Finish and graphics are very similar to the 900 which is very nice if you like the satin Mizuno blue and I do love it just like the satin black I recently had done to my JPX driver and 3 metal. 

regiwstruk: My current gamer is a Titleist 917D3, and this is definitely replacing that. I used a JPX 900 from November 2016 through June 2017 — biggest differences are the sound and that the distance is up there with at least one of the leaders in the market. Anxious to see how it does on the course! 

Paul065: It is high launch, low spin yes but I wouldn’t say it was targeted at the average golfer. It’s basically their version of Callaway Epic Sub Zero. Rory used the Sub Zero. 

Tommyj: I went down to Carls yesterday specifically to look at the ST180. I’ve read some comments that the face looks closed. When I picked it up it was in the 10.5D position and did look slightly closed but then looked perfectly square at 9.5D and also square at 10.5D which seemed sort of odd. The shape is not for me, I had a Cobra F6 and while the ST180 footprint isn’t that big its still substantial. I like blue on drivers and the ST180 has a real quality look to it with the matte finish, having said that I’m not sure I’d want to be looking at that shade of blue all the time. The sound was an absolute killer for me, it was completely unexpected because I always associate Mizuno with being traditional and understated… ST180 launch was lower than G400 in the neutral setting, about the same when I lofted the Ping down.  ST180 was noticeably lower than D2. Longest driver of the three was G400, followed by ST180 then D2. For me the ST180 had the widest dispersion with G400 being the most accurate (by a wide margin).

Discussion: Read more comments about the ST-180 driver here

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Spotted: Justin Rose is testing a new TaylorMade “Hi-Toe” wedge

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On Twitter today, Justin Rose posted a photo of a never-before-seen TaylorMade “Hi-Toe” 60-degree wedge. As the name suggests, it appears the toe portion is raised; we’ve seen this high-toe design from other manufacturers, and the benefits of those designs included increasing face area on open-faced shots, and shifting CG (center of gravity) to where it’s more beneficial for wedge play (likely higher for more spin and a lower flight).

The wedge is also stamped with “MG” to suggest it’s a “milled grind” wedge, much like TaylorMade’s popular wedge line that’s in stores now. There also appears to be slots behind the face, likely to also shift CG to where it’s deemed more beneficial.

Talks of a TaylorMade wedge with a high-toe design were actually started by Dustin Johnson a few weeks ago in a press conference. His full comments on that wedge are above, and you can join the discussion about the wedge in our forums.

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GolfWRX Exclusive: Patton Kizzire speaks on first PGA Tour win, WITB, new 718 irons

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Patton Kizzire nabbed his maiden PGA Tour win at last week’s OHL Classic, outlasting a late charge from Rickie Fowler. He raised his first Trophy with a bag full of Titleist equipment and a Titleist ProV1x.

Following the event, our Andrew Tursky had a revealing chat with Patton about the win and the clubs he used to do it.

GolfWRX: When you’re leading down the stretch, are you leaderboard watching? Does a big name like Rickie Fowler chasing you have any effect on your mentality/gameplan?

Patton Kizzire: For most of the tournament, I try not to look at the leaderboard. I took a long look on 15…and I just wanted to make sure nobody was ahead of Rickie and closer to me, and I just went from there.

GolfWRX: Do you get defensive or less aggressive down the stretch? Are you aiming away from pins, or are you ‘head down, keep it going’?

PK: It’s all situational. On difficult holes, maybe [I] play a bit more conservatively. I certainly wasn’t willing to take any chances with a three-stroke lead. I was playing the percentages. I maybe didn’t hit the best shots of the tournament there toward the end. The beginning of the back nine — 12, 13, 14 — were not my best tee shots. But I certainly wasn’t trying to play defensive. I was trying to play aggressively to conservative targets.

GolfWRX: Were there a lot of nerves coming home down the stretch?

PK: It was a little nerve wracking, but it wasn’t my first time in contention. I was able to draw on some of my near-misses, especially the Safeway Open last year. I was in a very similar spot on the weekend on Sunday, and I didn’t get it done, but I was able to look back at that and learn a little bit.

GolfWRX: It looks like you don’t do a whole lot of switching. You’ve still got a 913 Hybrid in the bag and a putter that’s been in the bag for years, too. What does your testing process look like when Titleist comes out with new equipment?

PK: Titleist has been really consistent for me since I was 15…I’ve played Titleist equipment almost exclusively since I was 15 or so. Every year it seems they come out with something new, and I have so much trust in it. It’s a pretty seamless transition. I don’t switch much. I try to put the new irons in play, the new driver, the new woods.

But something like a hybrid, you kind of have a club you fall in love with over the years, and I’ve been a little bit hesitant to switch that. The new balls, the new woods, the new irons are pretty easy for me to get into. And the Vokey team…have done such a great job with wedges”

And I have to mention the putter. The Scotty Cameron GoLo putter has been in my bag for about five years. And I owe a lot of my success to putting.

GolfWRX: Do you ever look to switch out your putter, or do you just kind of love that one and it works for you?

PK: I’ve toyed around with other putters here and there, but I always go right back to the GoLo. For whatever reason, maybe because I’ve used it so long, it just seems like what a putter should be. I feel really comfortable with it. I always gravitate back to the GoLo.

GolfWRX: What makes the wedges a good fit for you?

PK: The way they go through the turf. I like to have a strong leading edge to go through the turf. And the lob wedge needs to perform well around the greens and in the bunker. I’ve really been hitting my bunker shots well with my new 60 degree. I have different versions of the same wedges. Aaron [Dill] does great work in the truck. He kind of tweaks it here and there for me, and they perform like expect them to.

GolfWRX: How often do you switch out wedges?

PK: I get a new 60 degree the most…every four or five tournaments. New 56 and 52 every six to eight tournaments. I try to keep that 60 degree sharp. If we get to a course with firm greens and my wedge doesn’t have the bite that I want it to have, I’ll definitely give the Titleist guys a call.

GolfWRX: What kind of grind do you have on that 60?

PK: We call it the “Dufner grind.” I saw Jason Dufner had one like that about a year ago, and I told Aaron, “I want one like that.” I don’t know what the grind is, but it’s really good for me. [Note: The grind is a modified K grind.]

GolfWRX: One last question… How do the 718 irons look and feel different than the 716 irons?

PK: They don’t look a whole lot different. They’ve been holding their flight better in the wind. I’m able to get the long irons up in the air a little bit. That’s something I look for, being able to control the trajectory. I kind of imagine the shots that I want to hit, and the 718s are coming out on the flight that I want them to.

The good folks in New Bedford, Massachusetts, were kind enough to furnish us with some details about Kizzire’s setup.

Titleist tells us Kizzire switched to from the 915D4 driver to the 917D3 the first week it was available at the Quicken Loans National last year. He switched to the 718 irons to start the 2017-18 season at the Safeway. After missing the cut at in Napa, he has finished T10 (Sanderson Farms), 4th (Shriners Hospitals Open for Children) and then won the OHL Classic.

Titleist Tour Rep J.J. Van Wezenbeeck had this to say about working with Kizzire.

“Patton likes traditional look throughout his bag but needs vertical help with his angle of attack.  A 10.5 degree 917D3 helps him with launch but still controls his swing.  The shaft is based on a platform he had success with us early in his career and he really loves the feel.”

“The 917 F2 was a perfect fit for Patton early on.  He loved the ball speed and having a 16.5 allows him get great launch out of a club he has had trouble with in the past.  Titleist Tour Rep Jim Curran worked extensively on finding him a shaft that felt good, was the proper weight, and yet still launched the way Patton wanted. Tour Blue 95 fit the bill – and Patton has been in it for a year.”

“Patton loves the look of traditional irons and the 718 MB fit the bill for his look and his desire to control flight.  Now, as he moves up through his bag, he has multiple options in 718 which really helps his game. He moves to 718 CB at his 5 and 6 irons, and then carries the 718 T-MB at 4-iron which helps gapping and ball flight at the top of his set.”

Vokey Design Wedge rep Aaron Dill regarding Patton’s wedges:

“Patton has a old school approach to wedge selection.  When he finds a wedge he likes he will rarely make a switch. He doesn’t blame the wedge for poor or mishit shots. His technique is smooth and accurate with mid to high ball flight. His 52 and 56-degree wedges have been in the bag for a while now, and his 60 has changed a little keeping the width but changing the bounce angle for conditions. He likes an old school look which is why we add offset to his 60.”

Kelley Moser on Kizzire’s Cameron GoLo:

“Patton has been using a Scotty Cameron GoLo model since his mini tour days. The one he is currently using was a backup that was made for him when he first earned his PGA TOUR card. He had a stock shaft and silver head version that he used for a long time, but he wanted to shake it up a little so we made him one with a black shaft and a dark finish. He loved it and after his victory said he’s pretty sure this one is in the bag permanently.”

Many thanks to Patton for the talk and the folks at Titleist for sharing some insights on the newly minted PGA Tour winner’s WITB.

You can see Kizzire’s full WITB here

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