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Carry on: Tour caddies make the right move in organizing APTC

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So this is what happens when they cancel the caddie races. Many of the most high-profile caddies in professional golf, as well as members of the rank and file, have banded together to form the Association of Professional Tour Caddies (APTC) in order to create both a unified voice and lobby.

Now, before you say, “These guys get paid hundred of thousands of dollars to carry a bag,” it’s important to remember that professional caddies do much more than merely hand a player his/her club; they are vital to the success of professional golfers.

One of the best brief summaries of the roles caddie play beyond charting courses, giving yardages, and carrying bags was written by Larry Dorman in the New York Times during the course of the Tiger Woods-Steve Williams split:

“[Caddies] are traffic cops, psychiatrists and meteorologists. They are chauffeurs, butlers, and bodyguards, buddies, sidekicks and frequent dinner companions. When things get really tough, they are guard dogs, attack dogs.”

The “dogs” are often not treated with the same level of respect by tournament hosts and venues as players.

At The Barclays, according to APTC President James Edmondson, the following occurred during a rain delay:

“A security guy came in, started berating us, asking to see everyone’s ID, and then began kicking out our families into the rain. We all thought, ‘Would they ever do this to the players in their area?’ That’s when we decided to have a meeting.”

The result of that meeting, attended by half of the caddies looping in New York that week: a unanimous vote to become an association. The group hired the law firm of Barlow, Garsek & Simon to represent them and established a board of caddies, which includes Tiger Woods’ caddie, Joe LaCava.

As Christian Dennie, an attorney for the caddies said:

The caddies play an instrumental role in the success of tour players and the success of professional golf. In an effort to further their profession, caddies have united to provide more information about their role in professional golf and obtain group benefits that will allow them to have retirement accounts and health care like many Americans who watch golf each week.

Standard pay for a caddie on the PGA Tour is a $1,000 a week plus 5-to-10 percent of a player’s winnings. Sure, if you’re Joe LaCava, Steve Williams, Fluff Cowan, or Bones Mackay, maybe you’re making close to seven figures. But what if you’re carrying a bag for Ken Duke, 50th on the PGA Tour money list at $1,722,583, making 5-to-10 percent of that number plus $1000 a week? Or Casey Wittenberg, 150th on the money list at $425,395?

Carrying a bag on tour beats the proverbial burger flipping from a financial point of view to be sure, but what of benefits, health insurance, retirement accounts, etc? As caddies aren’t formally employed by the Tour, they aren’t recipients of standard benefits afforded to employees of a large, immensely profitable organization.

It’s appropriate to remember, too, that prior to Walter Hagen’s 1920 Open Championship dressing-in-his-limousine stunt (and the succeeding U.S. Open), touring pros weren’t even permitted to change in the host club’s locker room. Beyond this specific formal barrier, the men placing pegs in the ground were generally treated more like traveling circus performers than revered athletes.

The PGA Tour itself—which, among many other things, contributed to reversing the above—was only formed in the late 1960 as money from television contracts began to pour into the pockets of the PGA of America. It was at this point that those entertaining Americans on the fairways collectively stood up and said they felt they ought to rewarded appropriately for their efforts.

Professional caddies are faced with a similar situation today: needing to formally legitimize a profession that has evolved and become quite legitimate in significant ways but hasn’t in equally significant others.

Long gone are the days of a pro picking the local caddie from the pit to schlep his bag for the week. It’s time for professional tour caddies to be appropriately organized and represented, and the APTC is the right move.

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  1. Albert Sewill

    Nov 20, 2013 at 9:22 am

    It was only a matter of time before this happened! The modern caddy is very under-appreciated.

  2. What a stupid I am!

    Nov 13, 2013 at 10:42 pm

    From Golf Digest’s September 2012 issue:

    A FEW PROS make the tour an all-day, everyday job. For all the money in the world I couldn’t work for Vijay Singh. It would drive me crazy to stand there and watch a guy hit 7,000 golf balls a day–I couldn’t have watched Ben Hogan hit 7,000 golf balls a day. Paul Tesori is a former tour player who worked for Vijay until Vijay called him one Christmas morning to see if he wanted to meet at the range. Paul said working 366 days a year was a bit much. He’s now working closely with Webb Simpson.

    http://www.golfdigest.com/magazine/2012-09/mark-long-stories#ixzz2kaUtNCS5

  3. jeev

    Nov 11, 2013 at 11:21 am

    Mods! I see a politically charged post that should be edited/removed!

  4. snowman0157

    Nov 10, 2013 at 4:54 pm

    ok, no offense.. it is low-skilled labor. So if they choose to caddie, travel a lot, work on commission and pay their own expenses, for 50K / yr gross, god bless ’em. They probably like the lifestyle. If not, get another skill and stay home. Nobody owes nobody a certain standard of living.

  5. Enabler

    Nov 8, 2013 at 4:10 pm

    Caddy can make a huge impact on the performance of the player. The role of the touring caddy is much like coaching and staff for other sports. Anyone who travels 30 weeks a year no matter the perks sacrifices traditional life relationships with children and family. The PGA should evaluate the situation and offer up recognition to the profession and their role in the tour. Appears it is another example of squeaky wheel gets oil… This organization should help the profession. It is past time the members of the PGA recognizes the touring caddy significance to this sport.

  6. AJ

    Nov 8, 2013 at 9:33 am

    Just a fairly amusing note regarding caddies – one of the guys at my club (Scottish fella) is good mates with Alistair McLean, tour caddie to Colin Montgomerie for a number of years.

    Regarding the ‘hiring and firing’ process, Alistair recently worked for Henrik Stenson (post Monty, after Fanny retired) and effectively ‘sacked’ Stenson because he wasn’t playing well enough.

    Safe to say a couple of years after that sacking, he regrets the move!

  7. CWA

    Nov 7, 2013 at 11:04 pm

    CWA!!!!!

  8. Mike M

    Nov 7, 2013 at 8:07 pm

    I think this is great for the caddies, its going to help them a lot with their careers. i don’t think its right that ernie els has a caddie becomes friends with dan quinn and then drops his regular caddie… contracts contracts contracts !

    • rB

      Nov 11, 2013 at 6:52 pm

      AJ, I have known EE for 20 years and RR during that span..
      … there is aLOT more to their history than Ernie meeting DQ.!!
      Sometimes change is a good thing..

  9. Unbelievable!

    Nov 7, 2013 at 7:41 pm

    There are MASSIVE amounts of people who work WAY harder for a lot less. All of you guys saying 50,000 a year isn’t a lot of money… It’s about 900 a week….

    That’s 22.50 an hour for a 40 hour job.

    50,000 is probably above average pay for entry level management in most major corporations….

    That’s average pay for Electricians… Plumbers… Framers…

    It’s more than most Teachers, Fireman, Police Officers… Public Defenders and Prosecuters…

    Poor, sad, underpaid little caddie….

    It’s great they banded together to help improve their lives… Bravo… It truly is needed and deserved… However… Stop complaining about the money…. You know what that is…

    Pathetic.

    • Bobcat43

      Nov 8, 2013 at 8:44 pm

      I for one wouldn’t want to be on the road for 25-30+ weeks a year for $50k and deal with a Tour Pro’s every whim. When I was fresh out of college I was making far more than that for being on the road that much (back in the 90’s, and it wasn’t management). But obviously someone wants that job. And someone always will want that job.

      But I will say that if Bones, Fluff or (insert any tour caddy) decide to price themselves out of the market. That’s their decision. I don’t watch professional golf to see them huck a bag and pitch grass in the air. Not to belittle their job, but someone will do their job and those great players will still be great.

      And I cannot stress this point enough… the PGA TOUR is the players (not their caddies). Joe Lacava may be cool but he’s not the “Golden Goose”. Will Tiger have to cross a picket line on the first tee? No.

      When a minority share partner tries to force the majority share partner to act, it will go poorly for the minority share partner. Frankly, below average tour caddies just like below average tour players should make less less (relatively speaking). It keeps the ranks fresh and the competition strong.

  10. john flavia

    Nov 7, 2013 at 4:06 pm

    This has started me thinking in another way.

    The touring pro’s have it pretty good, I’ve read how their retirement packages are second to none, certainly the NFL, NBA, MLB doesn’t even compare (something like $10,000 gets added to their retirement accounts for every tournament they make the cut?). The PGA just announced they have raised the PGA Championship purse to $10 mill, the most of any tournament/major and has recently been boasting about $1 billion for charity raised. So you’re telling me that you have done nothing in all this time for the working man of the industry, the caddy?, to improve them?

    • Wyatt

      Nov 9, 2013 at 8:25 am

      They work more then 40hour a week. Plus has to pay all of their own expenses… You guys do not know the facts unless you are in the profession. Quit JUDGING. The PGA DOES NOTHING for the caddies at all no retirement either… The player if “vested” will retire a millionaire because they get money from the PGA… No where does the caddies get any of this…

  11. Ralph

    Nov 7, 2013 at 3:14 pm

    Ah the dark side of professional golf. Good for them for trying to improve their lot in life.
    Professional golfers are independent contractors. Just as the caddies ultimately are. One can fire the other at a moments notice with no forewarning.
    They’d better be careful for what they wish.
    I foresee the day when local yokels once again come back into the caddy game. The day will come when the pro tours allow GPS and lasers during play. Might be a while.

  12. Bobcat43

    Nov 7, 2013 at 2:27 pm

    Real quick… Are these guys forced into this job? Seems to me that schlepping a bag for Casey Whittenburg for $48k/yr is a crappy job. But I don’t think Casey puts a gun to anyone’s head either. But that’s my opinion there maybe someone who would do that job for free.

    So either find a better player, negotiate better or just find a better job. As for the issues with kicking family members out into the rain. I’m sure that can be fixed or maybe there is another side to the story. Not sure we need to call in Richard Trumka.

    Oh and health benefits! Really are you guys serious? Our Gov’t has already fixed that problem! Just like everything it will be free for all of us! (insert sarcastic smiley here)

    So if being a Tour Caddy is such a crappy job why the heck would anyone ever do it?

  13. GolferX

    Nov 7, 2013 at 1:15 pm

    I think its a great step forward for the caddies; there is an awful lot of money being made on the PGA Tour and its time for the caddies to get some security. However, that begs the question, who pays? If they get benefits, who pays? The Tour? That particular caddie’s player?
    What happens when your player retires or moves on? What about the other Tours? We will have to see how this shakes out.
    Fairways and Greens, my friends.

  14. Double Mocha Man

    Nov 7, 2013 at 12:10 pm

    When I was a caddie I made a whopping $10 a bag and scored a Snickers candy bar at the turn if I was lucky.

    • Jon

      Nov 7, 2013 at 1:54 pm

      Congrats, Mocha Man. That’s quite a bit for someone who wants somebody to feel sorry for them.

  15. Eric

    Nov 7, 2013 at 11:56 am

    breaking down the numbers.

    Ken Duke – 28 events, $1,722,583.73 in winnings in 2013
    Ken Duke’s caddie (if $1K per week, 5% for any winnings, 7% of top 10, and 10% for a win) – $172,377.14

    Take into account that he is on the road 28 weeks a year on his own dime which probably cost him $30K-$40. That means his takehome is about $135K before taxes. Yes, this is still a lot of money, but not for the top 50 in his profession for the year. And $135K is nowhere near a “fortune”.

    • Ken

      Nov 7, 2013 at 12:30 pm

      I think you are forgetting about one crucial item…endorsements

  16. john flavia

    Nov 7, 2013 at 11:51 am

    Also, when you make your calculations, remember most tour players probably only play 25 tournaments = 25 weeks, so if you use the Casey Whittenburg as the example: 2013 season = 27 tournaments & $425,395 in winnings, so at $1,000/week + 5% = $27,000 + $21,270 = 48,270.
    The question of ‘who pays for caddy’s expenses’? will be a big part in determining if that is a decent salary for caddy for a low ranking tour player or not.

    • Wyatt

      Nov 9, 2013 at 8:31 am

      Caddies are responsible for all their own expenses. Ie: flight, hotel, food, car, gas… Etc… They are also responsible for their own insurance.. Ie: single plan $250-$500, family $500-$2000 A MONTH! Again know your facts quite speculating.

  17. Zak Kozuchowski

    Nov 7, 2013 at 11:46 am

    Don’t forget the costs, guys. Just like tour players, caddies pay their own travel expenses.

  18. Evan

    Nov 7, 2013 at 11:41 am

    I completely agree with David here. If you are Ken Duke’s Caddy and making the lower 5%, you are still clearing $100k/year. if its 10%, go ahead and bump that to around $200k a year.

  19. David

    Nov 7, 2013 at 11:34 am

    “Standard pay for a caddie on the PGA Tour is a $1,000 a week plus 5-to-10 percent of a player’s winnings. Sure, if you’re Joe LaCava, Steve Williams, Fluff Cowan, or Bones Mackay, maybe you’re making close to seven figures. But what if you’re carrying a bag for Ken Duke, 50th on the PGA Tour money list at $1,722,583, making 5-to-10 percent of that number plus $1000 a week? ”

    I don’t understand the question… that’s an absolute FORTUNE.

    • john flavia

      Nov 7, 2013 at 11:45 am

      Do caddies pay for their own expenses out of their weekly/winnings-percentage? OR is that additionally compt’d by the player? If they have to pay for their travel/hotel/food accomodations, then that can eat up most, if not all of the $1,000, unless they are sleeping in shared rooms, etc, and eating minimal meals at fast food joints, imo.
      When I go to my annual meetings (4-day trip), even when I try to keep expenses down by staying in the not-so-hottest of hotels, try not to eat fancy dinners, I can’t seem to get away with less than ~$1,200 or so in expenses, including airfare.

      • Chris

        Nov 7, 2013 at 11:52 am

        They normally pay out of pocket. It helps if they have friends in different cities. My buddy stays with me when he comes to town. I can’t tell you how pumped he is to save that few hundred plus have a laundry machine at his disposal. I think he did about 6 loads when he came in a few months ago.

      • Wyatt

        Nov 9, 2013 at 8:32 am

        Yes they are responsible for all their own expenses… Airfare, hotel, food, car, gas, etc….

    • Chris

      Nov 7, 2013 at 11:48 am

      You’re completely neglecting the fact that they have to use that money to pay rent wherever they live plus the hotels/motels that they stay at 7 days a week when on the road. Factor in gas (keeping in mind that tourney’s tend to not be that close to the previous one), food and occasional airfare. They’re not making a fortune unless your pro is. They’re on the road all the time. My friend has been a caddie on tour for the past 3+ years. They had to go to web.com playoffs to keep their card. He talked to caddies there (the web.com loopers) and realized that he had it pretty good. Those guys make nothing. They split rooms and/or sleeping in cars some of the time.

    • Jay

      Nov 7, 2013 at 12:35 pm

      A general rule of thumb is that a private contractor bills out at about 3X what a salaried individual would make in the same role. This is due to differences in tax laws, holiday pay, sick time, ease of termination and numerous other issues. ALso, as he will work in 20+ states during the year he can look forward to a 500+ page tax return.

      SO if you take Ken Dukes caddy at the mid range of the $100-$200k and say $150k, then that is the equivalent of $50k annually. In reality not very good pay for some one who is traveling 30 weeks out of the year.

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Opinion & Analysis

When the data says line is more important than speed in putting

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In my recent article, Line vs. speed: What’s really more important in putting?, I pointed out that in my 30-plus years of studying putting performance, I’ve learned that there are two important skills to putting:

  1. Direction (line)
  2. Distance control (speed)

There’s no question that golfers need to possess both these skills, but contrary to popular belief, they are not equally important on all putts. Sometimes, speed should be the primary concern. In other situations, golfers should be focused almost entirely on line. To make this determination, we have to consider the distance range of a putt and a golfer’s putting skill.

In the above referenced article, I showed how important speed is in putting, as well as the distances from which golfers of each handicap level should become more focused on speed. As promised, I’m going to provide some tips on direction (LINE) for golfers of different handicap levels based on the data I’ve gathered over the years through my Strokes Gained analysis software, Shot by Shot.

When PGA Tour players focus on line 

On the PGA Tour, line is more critical than speed from distances inside 20 feet. Obviously, the closer a golfer is to the hole, the more important line becomes and the less need there is to focus on speed. Further, I have found that the six-to-10-foot range is a key distance for Tour players. Here are three reasons why:

  1. Six to 10 feet is one of the most frequently faced putt distances on the PGA Tour. It is the first putt distance on approximately one in every five greens.
  2. Smack in the middle of this range is eight feet, which is the distance from which the average PGA Tour player makes 50 percent of his putts.
  3. In my research, I have consistently found that one-putt success in the six-to-10-foot range separates good putters from the rest on the PGA Tour

What we should do

How does this analysis help the rest of us?  To answer that question, we must first know our one-putt distance.  Just as I showed the two-putt distance by handicap level here, I will now show the 50 percent make distance by handicap level. This is the distance from the hole where players at each handicap level make 50 percent of their putts.

My recommendation is for each of us to recognize exactly what our 50 percent distance is. Maybe you’re a 16 or 17 handicap and putting is one of your strengths. Your 50 percent make distance is six feet. Excellent!  From that distance and closer, you should focus on line and always give the ball a chance to go in the hole.  From distances of seven-plus feet, you should consider the circumstances (up or downhill, amount of break, etc.) and factor in the speed as appropriate. The goal is to make as many of these putts as possible, but more importantly, avoid those heart-breaking and costly three-putts.

For added perspective, I am including the percentage of one putts by distance for the PGA Tour and our average amateur 15-19 handicap. I’m able to offer this data from ShotbyShot.com because it provides golfers with their “relative handicap” in the five critical parts of the game: (1) Driving, (2) Approach Shots, (3) Chip/Pitch Shots, (4) Sand Shots, and (5) Putting.

Line control practice: The star drill 

Looking for a way to practice choosing better lines on the putting green?  Here’s a great exercise known as the “star drill.” Start by selecting a part of your practice green with a slight slope.  Place five tees in the shape of a star on the slope with the top of the star on the top side of the slope.  This will provide an equal share of right to left and left to right breaks.

I recommend starting with a distance of three feet – usually about the length of a standard putter.  See how many you can make out of 10 putts, which is two trips around the star.  Here are a few more helpful tips.

  • Place a ball next to each of the five tees.
  • Use your full pre-shot routine for each attempt.
  • Stay at the three-foot distance until you can make nine of 10. Then, move to four feet, five feet, and six feet as you’re able to make eight from four feet, seven from five feet, and six from six feet.

This drill will give you confidence over these very important short putts. I do not recommend using it for any distance beyond six feet. It’s harder than you think to get there!

 

Exclusive for GolfWRX members: For a free, one-round trial of Shot by Shot, visit www.ShotByShot.com.

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TG2: Snell Golf founder Dean Snell talks golf balls and his life in the golf industry

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Snell Golf’s founder, Dean Snell, talks all about golf balls and his adventure through the industry. Dean fills us in on his transition from hockey player, to engineer, to golfer, and now business owner. He even tells you why he probably isn’t welcome back at a country club ever again.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

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Could Dollar Driver Club change the way we think about owning equipment?

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There’s something about golfers that draws the attention of, for lack of a better word, snake-oil salesmen. Whether it’s an as-seen-on-TV ad for a driver that promises pure distance and also fixes your power slice, or the subscription boxes that supposedly send hundreds of dollars worth of apparel for a fraction of the price, there always seems to be something out there that looks too good to be true.

Discerning golfers, who I would argue are more cynical than anything, understand that you get what you pay for. To get the newest driver that also works for your game, it may take a $150 club fitting, then a $400 head, and a shaft that can run anywhere from $100 up to $300-$400. After the fitting and buying process, you’ve made close to a thousand dollar investment in one golf club, and unless you’re playing money games with friends who have some deep pockets, it’s tough to say what the return on that investment actually is. When it’s all said and done, you have less than a year before that driver is considered old news by the standard of most manufacturers’ release schedules.

What makes a driver ‘good’ to most amateur golfers who take their game seriously is a cross section of performance, price, and hubris. As for that last metric, I think most people would be lying if they say it doesn’t feel good having the latest and greatest club in the bag. Being the envy of your group is fun, even if it only lasts until you snap hook your first drive out of bounds.

As prices of general release equipment have increased to nearly double what it was retailing at only 10 years ago, the ability to play the newest equipment is starting to become out of the question for many amateur golfers.

Enter Tyler Mycoskie, an avid, single digit handicap golfer (and the brother of Tom’s shoes founder, Blake Mycoskie). Tyler’s experience with purchasing golf equipment and his understanding of uniquely successful business models collided, which led him to start the Dollar Driver Club. With a name and logo that is a tongue in cheek allusion to the company that has shaken up the men’s skincare industry, the company seeks to offer a new way of thinking about purchasing golf equipment without completely reinventing the wheel of the model that has seen success in industries such as car leasing and purchasing razors.

The company does exactly what its name says. They offer the newest, top of the line driver and shaft combinations for lease at a cost of about a dollar per day.

The economics of the model seem too good to be true. When you purchase a driver, you are charged $30 plus $11 for shipping and it’s $30 per month from then on. You can upgrade your driver at no extra cost each year and your driver is eligible for upgrade or swap after 90 days of being a member. After a year, the total cost comes to $371 with shipping, which sounds a lot nicer than the $500 that it would cost to purchase, as an example, a Titleist TS3 with a Project X Evenflow T1100 today.

The major complaint most people would have is that you still don’t own the driver after that year, but as someone with a closet full of old golf clubs that diminish in value every day, which I have no realistic plans to sell, that doesn’t sound like a problem to me or my wife, who asks me almost weekly when I plan on thinning out my collection.

The model sounds like an obvious win for customers to me, and quite frankly, if you’re skeptical, then it’s probably just simply not for you. I contacted the team at the Dollar Driver Club to get some questions answered. Primarily, I want to know, what’s the catch?

I spoke with a Kevin Kirakossian, a Division I golfer who graduated from the University of Texas-Pan American in 2013 and has spent virtually his entire young career working on the business side of golf, most recently with Nike Golf’s marketing team prior to joining Tyler at Dollar Driver Club. Here’s what he had to say about his company.

At risk to the detriment of our conversation, I have to find out first and foremost, what’s the catch?

K: There’s no catch. We’re all golfers and we want to offer a service that benefits all of our members. We got tired of the upfront cost of drivers. We’re trying to grow the game. Prior to us, there was no way to buy new golf clubs without paying full price. We take a lot of pride that players of all skill level, not just tour pros or people with the extra budget to drop that kind of money every year, can have access to the latest equipment.

With that question out of the way, I delved into the specifics of the brand and model, but I maintained a skeptical edge, keeping an ear out for anything that I could find that would seem too good to be true.

How closely do you keep an eye on manufacturers and their pricing? It would seem that your service is more enticing as prices increase in equipment.

K: The manufacturers are free to create their own pricing. We work closely with manufacturers and have a great relationship with them. As prices increase, it helps us, even if they decrease, I still think it’s a no-brainer to use our service, purely for the fact that new equipment comes out every year. You don’t have a high upfront cost. You’re not stuck with the same driver for a year. It gives you flexibility and freedom to play the newest driver. If a manufacturer wants to get into the same business, we have the advantage of offering all brands. We’re a premium subscription brand, so we’re willing to offer services that other retailers aren’t. We’ll do shaft swaps, we’ll send heads only, we have fast shipping and delivery times. We’re really a one-stop shop for all brands.

What measures do you take to offer the most up to date equipment?

K: We will always have the newest products on the actual launch date. We take pride in offering the equipment right away. A lot of times, our members will receive their clubs on release day. We order direct from the manufacturers and keep inventory. There’s no drop shipping. We prefer shipping ourselves and being able to add a personal package.

The service is uniquely personal. Their drivers come with a ball marker stamped with your initials as well as a stylish valuables pouch. They also provide a hand signed welcome letter and some stickers.

Who makes up the team at Dollar Driver Club?

K: We’re a small team. We started accepting members to our service in 2018 and it has grown exponentially. We have four or five guys here and it’s all hands on deck. We handle customer inquiries and sending drivers out. It’s a small business nature that we want to grow a lot bigger.

When discussing the company, you have to concede that the model doesn’t appeal to everyone, especially traditionalists. There are golfers who have absolutely no problem spending whatever retailers are charging for their newest wares. There are also golfers who have no problem playing equipment with grips that haven’t been changed in years, much less worrying about buying new equipment. I wanted to know exactly who they’re targeting.

Who is your target demographic?

K: We want all golfers. We want any golfer with any income, any skill level, to be able to play the newest equipment. We want to reshape the way people think about obtaining golf equipment. We’re starting with drivers, but we’re looking into expanding into putters, wedges, and other woods. We’ve heard manufacturers keep an eye on us. There are going to be people who just want to pay that upfront cost so they can own it, but those people may be looking at it on the surface and they don’t see the other benefits. We’re also a service that offers shaft swaps and easily send in your driver after 3 months if you don’t like it.

At this point, it didn’t seem like my quest to find any drawbacks to the service was going well. However, any good business identifies threats to their model and I was really only able to think of one. They do require a photo ID to start your account, but there’s no credit check required like you may see from other ‘buy now, pay later’ programs. That sounds ripe for schemers that we see all the time on websites like eBay and Craigslist.

When you’re sending out a $500 piece of equipment and only taking $41 up front, you’re assuming some risk. How much do you rely on the integrity of golfers who use your service to keep everything running smoothly?

K: We do rely on the integrity of the golf community. When we send out a driver, we believe it’s going into the hands of a golfer. By collecting the ID, we have measures on our end that we can use in the event that the driver goes missing or an account goes delinquent, but we’re always going to side with our members.

The conversation I had with Kevin really opened my eyes to the fact that Dollar Driver Club is exactly what the company says it is. They want to grow and become a staple means of obtaining golf equipment in the current and future market. Kevin was very transparent that the idea is simple, they’re just the ones actually executing it. He acknowledged the importance of social media and how they will harness the power of applications like Instagram to reach new audiences.

Kevin was also adamant that even if you prefer owning your own driver and don’t mind the upfront cost, the flexibility to customize your driver cheaply with a plethora of high-quality shafts is what really makes it worth trying out their service. If for whatever reason, you don’t like their service, you can cancel the subscription and return the driver after 90 days, which means that you can play the newest driver for three months at a cost of $90.

In my personal opinion, I think there’s a huge growth opportunity for a service like this. The idea of playing the newest equipment and being able to tinker with it pretty much at-will really speaks to me. If you’re willing to spend $15 a month on Netflix to re-watch The Office for the 12th time in a row or $35 a month for a Barkbox subscription for your dog, it may be worth doing something nice for your golf bag.

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