Titleist putter maker Scotty Cameron will open a public putting studio in Encinitas, Calif., GolfWRX has learned.
For years, Cameron has had a private putter studio in nearby San Marcos that has functioned largely as a place for touring professionals to be custom fit for a Scotty Cameron putter. The intent of the public putting studio is largely the same, sources say, but it will offer putter-fitting services to the general public.
Cameron, 50, joined Titleist as a putter maker in 1994. Since that time, he has become the most prolific putter maker in golf, creating the putters that were used to win two out of the four major championships in 2013 (Adam Scott, The Masters; Jason Dufner, PGA Championship). Tiger Woods and Rory McIlroy have also used a Scotty Cameron putter in each of their combined 16 major championship victories.
Cameron’s retail line of putters fetch prices between $299 and $399 in the United States, making them some of the priciest in golf. But that’s nothing compared to the prices collectors assign to his “tour-only,” limited-edition and one-off putters, which can sell for as much as $20,000.
That fervor for Cameron’s products, which has held strong for more than a decade, is likely one of the driving forces behind the opening of the public putter studio, as many Cameron enthusiasts are willing to pay a premium for anything associated with the brand.
It is doubtful that the Cameron would decide to sell any of his most sought after tour-only, or “Circle T” putters through the public putter studio, as he has resisted selling any of those putters through retailers in the past. However, Cameron had successfully sold limited-edition merchandise such as apparel, ball markers, head covers and putter grips through his website for years, and it would make sense that those items would line the walls of a public putter studio.
Titleist is yet to make an announcement about the public putter fitting studio, which sources say is expected to open sometime in 2014.