Equipment
TaylorMade’s Tom Olsavsky to join Cobra-Puma Golf
Tom Olsavsky, senior director of product creation at TaylorMade, will replace Tom Preece as the vice president of research and development for Cobra-Puma Golf.
Olsavsky, 49, spent 17 years at TaylorMade, the last seven in his current role. Many in the industry consider Olsavsky to be a big part of TaylorMade’s recent success, which includes record sales of $1.7 billion and a 47 percent market share in the metalwood category in 2012.
According to sources close to the matter, Olsavsky’s signing is considered a “big win” by top Cobra-Puma officials, who have struggled to establish Cobra as a true rival to larger golf equipment companies such as TaylorMade, Callaway, Nike, Ping and Titleist, whose parent company Acushnet sold Cobra to Puma SE in March 2010.
“Tom is a great industry talent and we look forward to him continuing Cobra Golf’s innovation of the game,” said Bob Philion, president of Cobra-Puma Golf in a statement. “His wealth of experience, industry knowledge and exceptional success will help us to continue our development of industry leading technologies. I’m confident that Tom will play a key role in our business growth and provide a great future for Cobra Golf.”
Preece decided to leave Cobra-Puma in September after spending almost 10 years with the company. He is currently listed as the Senior Vice President of R&D at BST Nano Carbon, a company based in Rancho Bernardo, Calif. that specializes in designing and manufacturing products from carbon nano tube materials. According to sources, Preece will stay on with Cobra-Puma as a consultant through the end of the year. Olsavsky is scheduled to begin his duties with Cobra-Puma on Oct. 31.
TaylorMade has chosen Brian Bazzel, who has 14 years of experience with the company, to fill Olsavsky’s post as senior director of product creation for metal woods. Bazzel previously worked as the director of product creation for irons, wedges and putters, a role that will be filled by Tomo Bystedt, who most recently oversaw TaylorMade’s Asian product and marketing operation.
“Tom Olsavsky was part of the TaylorMade family for the better part of 15 years,” said Sean Toulon, TaylorMade’s executive vice president, in a statement. “As individuals, and as an organization, we wish Tom the best of luck in his new endeavor. He will be missed. With that said, TaylorMade’s R&D will continue to operate under the expert leadership of Benoit Vincent, who has overseen every meaningful innovation TaylorMade has produced in the past decade. Our product creation team also consists of a very deep bench.”
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- Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X
6-wood: TaylorMade Qi10 Tour (21 degrees)
Shaft: Fujikura Ventus Black 8 X
Irons: TaylorMade P770 (3), TaylorMade Tour Preferred MC 2011 (4-PW)
Shafts: Project X Denali Blue 105 TX (3), Project X 6.5 (4-PW)
Wedges: Titleist Vokey Design SM9 (50-12F), Titleist Vokey Design SM10 (56-14F), Callaway Jaws Raw (60-08C)
Shafts: Project X 6.5 (50), True Temper Dynamic Gold Tour Issue S400 (56, 60)
Putter: Odyssey Ai-One Jailbird Mini DB
Grip: SuperStroke Zenergy PistolLock 1.0
Grips: Golf Pride Tour Wrap
Ball: Titleist Pro V1
Check out more in-hand photos of Daniel Berger’s clubs in the forums.
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What are the driver and shaft combinations of the best golfers in the world? For gearheads, it’s an endlessly interesting question — even if we can only ever aspire to play LS heads and 7 TX shafts.
At this week’s Zurich Classic of New Orleans, GolfWRX got in-hand looks at the driver setups of a wealth of players.
Check out some of the most interesting combos below, then head to the GolfWRX forums for the rest, as well as the rest of our galleries from New Orleans.
Rory McIlroy
Driver: TaylorMade Qi10 (9 degrees @8.25)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride MCC
Alex Fitzpatrick
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride MCC
Daniel Berger
Driver: Ping G430 LST (10.5 degrees @9)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride Tour Wrap
Rasmus Hojgaard
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX
Grip: Golf Pride MCC
Alejandro Tosti
Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5
Grip: Golf Pride MCC Plus4
James Nicholas
Driver: Titleist TSR3 (8 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
Grip: Golf Pride Tour Velvet
Kevin Streelman
Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X
Grip: Golf Pride Tour Velvet
Sang-moon Bae
Driver: Callaway Paradym Triple Diamond (9+ @8)
Shaft: Fujikura Ventus Blue 6 X
Grip: Golf Pride Tour Velvet
Russ Cochran
Driver: Callaway Paradym Ai Smoke (9 degrees)
Shaft: Graphite Design Tour AD TP 6 X
Grip: Golf pride MCC Align 
MJ Daffue
Driver: Callaway Paradym Ai Smoke Max (10.5 degrees @9.5)
Shaft: Project X HZRDUS Smoke Green RDX 65 TX
Grip: Golf Pride ZGrip Cord Align
Check our more photos from the Zurich Classic here.
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- Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic.
Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX
3-wood: Callaway Ai Smoke Triple Diamond Prototype (16.5 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX
Utility: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX
Irons: Callaway Apex Pro (3), Callaway X Forged (4-PW)
Shafts: KBS $-Taper 130
Wedges: Callaway Jaws Raw (52-10S, 56-10S, 60-06C)
Shafts: KBS Tour 130 X
Putter: Odyssey Ai One Milled Eight T DB
Grips: Golf Pride MCC
Check out more in-hand photos of Hojgaard in the forums.
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Daniel Berger WITB 2024 (April)
Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here. Driver:...
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Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic. Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)...
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Rory McIlroy what’s in the bag accurate as of the Zurich Classic. Driver: TaylorMade Qi10 (9 degrees) Shaft: Fujikura Ventus...
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YtownFHS
Nov 12, 2013 at 12:09 pm
TO will be an awesome addition to Cobra. His engineering/ golf knowledge will be the lift Cobra needs
Dolph Lundgrenade
Nov 4, 2013 at 4:39 pm
King Cobra III irons to be released in the Spring!
Seriously though, what will they do next to metalwoods? Put aerodynamic holes (cylinder tubes)that run through the face to the back? Something like a good hazing paddle!
Nah, I expect the next Cobra line to have more graphics on the top. Because… that will help.
Jack
Nov 4, 2013 at 4:21 am
Maybe Cobra products will start to look better too. Bit too curvy right now (from the logo to driver sole plate) for my liking.
Matt
Oct 31, 2013 at 11:58 pm
Great, so can we expect to see amp cell phase 3 with a velocity hole in it???? Or a patented AMP grass trap??
Andrew
Oct 30, 2013 at 10:10 pm
Why is GolfWRX writing this piece? Is it precedent for every exec that switches horses? IMHO, you would do well to stay out of manufacturer politics…
Charlie
Oct 31, 2013 at 9:03 am
Why not write about this? A friend of mine is always telling me stuff like this and he calls it ” a little human interest story” . It is relevant and informative yet not earthshaking.
Slim
Oct 31, 2013 at 4:41 pm
I liked this article – interesting info.
Jack
Nov 4, 2013 at 4:18 am
It’s industry insider information. Fun stuff! Next logical step to all the golf equipment being made is to pay attention to the people responsible in making it.
totebagger
Oct 30, 2013 at 10:11 am
he’s totebaggin around. what a goon
R
Oct 30, 2013 at 7:42 pm
So you are still in your original job and have never taken a promotion or moved within your chosen occupation (or career path) for something better (financially or otherwise)???
Hmmm – Senior Director vs. VP role.
I wonder what I would do?
It sounds like you wouldn’t even consider it.
So, NO – I do not want fries with that.
What a doofus…dumbest comment I’ve seen in a VERY long time.
It's Called a PROMOTION
Oct 31, 2013 at 1:29 pm
grocery totebagger obviously isn’t smart enough to have a real job, much less a “career”. He has no clue what you’re talking about. Career advancement? What is that??
Jack
Nov 4, 2013 at 4:20 am
I thought director was higher than VP? Or I’m thinking managing director. it’s also different for different companies/industries.
M
Oct 30, 2013 at 6:44 am
So i guess know they are going to have something out every 6 months
Charles Damascus
Oct 29, 2013 at 12:03 pm
Judas!!!!
FredWomble
Oct 29, 2013 at 11:27 am
I hope he’s left the gimmicks behind. Not that CPG can’t stand improvement — significant imo — but their players’ irons, S3 Pro and APC of late, are fine sticks. Had the S3 Pro, now game APC and they are great clubs.
Fan of T.O.
Oct 29, 2013 at 11:07 am
Great move by T.O.
TaylorMade, from a company culture, is a very cut-throat organization. Huge egos, huge pressure and huge demand every single day.
T.O. probably got courted heavily by Cobra/Puma. And rightly so. He definitely knows what he is doing but there was always a glass ceiling for him at TaylorMade.
Now with Cobra, he will have more money, more decision making power and a higher level of influence and respect. And probably a better work environment.
I am excited to see his influence on Cobra equipment. Because, let’s be honest, the stuff may work fine, but they’re not the most appealing clubs out there, nor are they at the forefront of club innovation.
froneputt
Oct 29, 2013 at 5:54 am
TM probably has 5 years of R&D in the pipeline. Of course, Olsavsky knows what it is, so TM may have to speed up the more advanced product to introduction.
Lloyd
Oct 29, 2013 at 1:33 am
LEAVING TAYLORMADE FOR COBRA REALY ? HE MUST OF DONE A RORY $$$$$$$$$$$$$$$
J
Oct 28, 2013 at 11:43 pm
Cobra-ier? Puma-ier?