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TaylorMade’s Tom Olsavsky to join Cobra-Puma Golf



Tom Olsavsky, senior director of product creation at TaylorMade, will replace Tom Preece as the vice president of research and development for Cobra-Puma Golf.

Olsavsky, 49, spent 17 years at TaylorMade, the last seven in his current role. Many in the industry consider Olsavsky to be a big part of TaylorMade’s recent success, which includes record sales of $1.7 billion and a 47 percent market share in the metalwood category in 2012.

According to sources close to the matter, Olsavsky’s signing is considered a “big win” by top Cobra-Puma officials, who have struggled to establish Cobra as a true rival to larger golf equipment companies such as TaylorMade, Callaway, Nike, Ping and Titleist, whose parent company Acushnet sold Cobra to Puma SE in March 2010.

“Tom is a great industry talent and we look forward to him continuing Cobra Golf’s innovation of the game,” said Bob Philion, president of Cobra-Puma Golf in a statement. “His wealth of experience, industry knowledge and exceptional success will help us to continue our development of industry leading technologies. I’m confident that Tom will play a key role in our business growth and provide a great future for Cobra Golf.”

Preece decided to leave Cobra-Puma in September after spending almost 10 years with the company. He is currently listed as the Senior Vice President of R&D at BST Nano Carbon, a company based in Rancho Bernardo, Calif. that specializes in designing and manufacturing products from carbon nano tube materials. According to sources, Preece will stay on with Cobra-Puma as a consultant through the end of the year. Olsavsky is scheduled to begin his duties with Cobra-Puma on Oct. 31.

TaylorMade has chosen Brian Bazzel, who has 14 years of experience with the company, to fill Olsavsky’s post as senior director of product creation for metal woods. Bazzel previously worked as the director of product creation for irons, wedges and putters, a role that will be filled by Tomo Bystedt, who most recently oversaw TaylorMade’s Asian product and marketing operation.

“Tom Olsavsky was part of the TaylorMade family for the better part of 15 years,” said Sean Toulon, TaylorMade’s executive vice president, in a statement. “As individuals, and as an organization, we wish Tom the best of luck in his new endeavor. He will be missed. With that said, TaylorMade’s R&D will continue to operate under the expert leadership of Benoit Vincent, who has overseen every meaningful innovation TaylorMade has produced in the past decade. Our product creation team also consists of a very deep bench.”

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Zak is the Editor-in-Chief of He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.



  1. YtownFHS

    Nov 12, 2013 at 12:09 pm

    TO will be an awesome addition to Cobra. His engineering/ golf knowledge will be the lift Cobra needs

  2. Dolph Lundgrenade

    Nov 4, 2013 at 4:39 pm

    King Cobra III irons to be released in the Spring!

    Seriously though, what will they do next to metalwoods? Put aerodynamic holes (cylinder tubes)that run through the face to the back? Something like a good hazing paddle!

    Nah, I expect the next Cobra line to have more graphics on the top. Because… that will help.

  3. Jack

    Nov 4, 2013 at 4:21 am

    Maybe Cobra products will start to look better too. Bit too curvy right now (from the logo to driver sole plate) for my liking.

  4. Matt

    Oct 31, 2013 at 11:58 pm

    Great, so can we expect to see amp cell phase 3 with a velocity hole in it???? Or a patented AMP grass trap??

  5. Andrew

    Oct 30, 2013 at 10:10 pm

    Why is GolfWRX writing this piece? Is it precedent for every exec that switches horses? IMHO, you would do well to stay out of manufacturer politics…

    • Charlie

      Oct 31, 2013 at 9:03 am

      Why not write about this? A friend of mine is always telling me stuff like this and he calls it ” a little human interest story” . It is relevant and informative yet not earthshaking.

    • Slim

      Oct 31, 2013 at 4:41 pm

      I liked this article – interesting info.

    • Jack

      Nov 4, 2013 at 4:18 am

      It’s industry insider information. Fun stuff! Next logical step to all the golf equipment being made is to pay attention to the people responsible in making it.

  6. totebagger

    Oct 30, 2013 at 10:11 am

    he’s totebaggin around. what a goon

    • R

      Oct 30, 2013 at 7:42 pm

      So you are still in your original job and have never taken a promotion or moved within your chosen occupation (or career path) for something better (financially or otherwise)???

      Hmmm – Senior Director vs. VP role.
      I wonder what I would do?
      It sounds like you wouldn’t even consider it.

      So, NO – I do not want fries with that.

      What a doofus…dumbest comment I’ve seen in a VERY long time.

      • It's Called a PROMOTION

        Oct 31, 2013 at 1:29 pm

        grocery totebagger obviously isn’t smart enough to have a real job, much less a “career”. He has no clue what you’re talking about. Career advancement? What is that??

      • Jack

        Nov 4, 2013 at 4:20 am

        I thought director was higher than VP? Or I’m thinking managing director. it’s also different for different companies/industries.

  7. M

    Oct 30, 2013 at 6:44 am

    So i guess know they are going to have something out every 6 months

  8. Charles Damascus

    Oct 29, 2013 at 12:03 pm


  9. FredWomble

    Oct 29, 2013 at 11:27 am

    I hope he’s left the gimmicks behind. Not that CPG can’t stand improvement — significant imo — but their players’ irons, S3 Pro and APC of late, are fine sticks. Had the S3 Pro, now game APC and they are great clubs.

  10. Fan of T.O.

    Oct 29, 2013 at 11:07 am

    Great move by T.O.

    TaylorMade, from a company culture, is a very cut-throat organization. Huge egos, huge pressure and huge demand every single day.

    T.O. probably got courted heavily by Cobra/Puma. And rightly so. He definitely knows what he is doing but there was always a glass ceiling for him at TaylorMade.

    Now with Cobra, he will have more money, more decision making power and a higher level of influence and respect. And probably a better work environment.

    I am excited to see his influence on Cobra equipment. Because, let’s be honest, the stuff may work fine, but they’re not the most appealing clubs out there, nor are they at the forefront of club innovation.

  11. froneputt

    Oct 29, 2013 at 5:54 am

    TM probably has 5 years of R&D in the pipeline. Of course, Olsavsky knows what it is, so TM may have to speed up the more advanced product to introduction.

  12. Lloyd

    Oct 29, 2013 at 1:33 am


  13. J

    Oct 28, 2013 at 11:43 pm

    Cobra-ier? Puma-ier?

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Titleist AVX golf balls passed the test, are now available across the United States



Titleist’s AVX golf balls first came to retail as an experiment in three markets — Arizona, California and Florida — from October 2017 to January 2018. AVX (which stands for “Alternative to the V and X”) are three-piece golf balls made with urethane covers, and they’re made with a softer feel for more distance than the Pro V1 and Pro V1x golf balls.

After proving their worth to consumers, Titleist’s AVX golf balls are now available across the U.S. as of April 23, and they will sell for 47.99 per dozen (the same as Pro V1 and Pro V1x golf balls) in both white and optic yellow.

According to Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, the AVX is a member of the Pro V1 family. Here’s a basic understanding of the lineup:

  • AVX: Softest, lowest trajectory, lowest spinning, less greenside spin and longest
  • Pro V1x: Firmer than the Pro V1, highest spinning and highest trajectory
  • Pro V1: Sits between the V1x and the AVX in terms of feel, spin and trajectory, and will appeal to most golfers

Different from the Pro V1 or Pro V1x, the AVX golf balls have a new GRN41 thermoset cast urethane cover to help the golf balls achieve the softer feel. Also, they have high speed, low compression cores, a new high-flex casing layer, and a new dimple design/pattern.

For in-depth tech info on the new AVX golf balls, how they performed in the test markets, and who should play the AVX golf balls, listen to our podcast below with Michael Mahoney, or click here to listen on iTunes.

See what GolfWRX Members are saying about the AVX golf balls

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pga tour

Andrew Landry’s Winning WITB: 2018 Valero Texas Open



Driver: Ping G30 (9 degrees at 8.8 degrees)
Shaft: Aldila Tour Blue ATX65 TX
Length: 45.25 inches, tipped at 1 inch
Swing Weight: D3

3 Wood: Ping G (14.5 degrees at 15.15 degrees)
Shaft: Project X HZRDUS Yellow 75
Length: 43 inches, tipped 1 inch
Swing Weight: D2

5 Wood: Ping G (17.5 degrees at 17.75 degrees)
Shaft: Project X HZRDUS Yellow 85
Length: 42 inches
Swing Weight: D2

Irons: Ping iBlade (3-PW)
Shafts: Nippon N.S. Pro Modus3 105X
Swing Weight: D2

Wedges: Titleist Vokey SM7 (52-12F and 60-10S)
Shafts: True Temper Dynamic Gold S400 Tour Issue

Putter: Ping PLD ZB-S
Grip: Ping Pistol
Length, loft, lie: 33 inches, 3 degrees, 3 degrees flat

Golf Ball: Titleist Pro V1x

WITB Notes: Landry tweaked his iron lofts before the Valero; 1 degree weak in his 4 and 5 iron, and 0.5 degrees weak in his 6-PW.


Discussion: See what GolfWRX members are saying about Landry’s clubs.

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pga tour

Alexander Levy’s Winning WITB: 2018 Hassan Trophy



Driver: TaylorMade M2 (8.5 degrees)
Shaft: Mitsubishi Tensei CK 60TX

3 Wood: Titleist 915Fd (15 degrees)
Shaft: Mitsubishi Tensei CK 70TX

Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Graphite Design Tour AD DI-95X Hybrid

Irons: Titleist 716 CB (3), Titleist 714 MB (4-PW)
Shafts: KBS Tour C-Taper 120S

Wedges: Titleist SM6 (52-08F),Titleist SM7 (58)
Shaft: True Temper Dynamic Gold Tour Issue

Putter: Odyssey O Works 7
Grip: Odyssey Pistol

Golf Ball: Titleist Pro V1x

Discussion: See what GolfWRX members are saying about Levy’s clubs. 

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19th Hole