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Golf, Meet Social Media: PGA Tour Gets First Branded Hashtag

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By Sam Laird of Mashable.com


To read the full original article on Mashable.com click here

Even golf — that centuries-old Scottish sport stereotyped as rich old white guys puttering around in goofy outfits — has hopped aboard the social media train.

At the Northern Trust Open this week, golfers sponsored by the TaylorMade brand are sporting hats emblazoned with the Twitter hashtag #driverlove. The hashtag references TaylorMade’s larger campaign that plays off the special connection that some players feel with their clubs. It appears to be the first time a hashtag or explicit social media reference has appeared on PGA Tour golfers or playing surfaces.

While other sports have added interesting social media twists to their players and fields, golf is a game deeply rooted in tradition and not necessarily eager to humor cutting-edge fashion trends and tech fads. But that leaves an opening for brands willing to innovate, according to TaylorMade’s chief marketing officer, Bob Maggiore.

“For our sport as whole, the social media space has really been a slow-moving river,” Maggiore told Mashable. “So it’s interesting for us, because we’ve kind of given up on doing certain things the old way. We like to get out in front and try different things.”

TaylorMade is among golf’s most prominent brands, and Maggiore said the company had a record setting year financially in 2011. He said the hashtag plan was hatched in December, and has already sparked a modest “cult following” among golfers and fans after less than two days of practice rounds and pro-am play at the Northern Trust. (The first round officially tees off Thursday morning.)

The front of the hat features a simple heart design, and the #driverlove hashtag is emblazoned on the side of the cap, where Maggiore said a pedestrian company logo would usually appear. According to Maggiore, the hashtagged hat is an example of how social media allows TaylorMade to market in more abstract — but possibly more effective — ways.

“Versus just directing people to these brand homes, we’re able to get people engaged with these bigger, great ideas, like here that it’s okay to love your golf equipment,” he said. “The hashtag has been really powerful in our TV spots, but once we activate it with live athletes it’s going to be that much more powerful.”


To read the full original article on Mashable.com click here

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Forum Thread of the Day: “Scotty Cameron Teryllium TFB-1.5 (stainless) putter”

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Today’s Forum Thread of the Day showcases Scotty Cameron’s Teryllium TFB-1.5 (stainless) putter. Our members have been mightily impressed by the flat-stick, with the finish proving to be a massive hit with WRXers.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say on the putter at the link below.

  • ASN21: “Beautiful putter!”
  • WillyL: “That would go well with my black one!!”
  • deep18: “Yes please. Daddy like.”
  • noodle3872: “I typically gravitate to black finishes on putters, but the stainless looks amazing! The insert looks slick with a bit of shine to it as well.”

Entire Thread: “Scotty Cameron Teryllium TFB-1.5 (stainless) putter”

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Forum Thread of the Day: “3+ wedge users – the more, the merrier or certain wedge for certain shots?”

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Today’s Forum Thread of the Day comes from BetterAtBingo who has asked WRXers the merits of having 3+ wedges in their bag. Our members discuss what they feel is the optimal wedge set-up and how they decide on a specific wedge for a particular shot.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • gioguy21: “I carry a 47* PW (it’s apex MB, or a ‘set’ PW); 52/56/60* MD4’s. When playing, i actually use them for specific purposes mostly: PW and 52 are predominantly for full shots or longer pitch shots off fairways, 56 is used for inside 100y, pitches, chips, around the green and bunker shots, 60 is used for around the green in higher grass, or near-side bunker shots (where you have to get it up quickly) or when a lob shot is needed with some higher spin. Hope this helps. I carried a three wedge system (PW, 52, 59) for the entire year, and always felt like I needed something between the 52 and 59; specifically with spinny pitches/chips and bunker shots.”
  • lenman73: “I am similar to gioguy. I have 44, 50, 56, 60. The 44 and 50 are full shots. The 56 and 60 are for close range. For whatever reason, in my area elevated greens are the norm, so unless you miss short in the front, playing the low ball isn’t the best decision. It’s not always from the front either. So since I started playing 30 years ago and have lived in the same area, the aerial assault has always been my go-to game plan near the greens. So for me, it causes no confusion; it is lie and length-dependent. Anything within 10 yards of the green is my 60 and adjust from there.”
  • gwelfgulfer: “I don’t think that gapping at the bottom of the bag really means much as that is more for full swings. Shots under 100y usually aren’t ‘stock yardage’ full swings (obviously depends on individual yardages) and are likely going to be club manipulated swings (ball position, choke down, 3/4-1/2, flighted). I roll with a three wedge set up unless I have my i20’s in the bag (I just like the UW enough to carry it) as most of these sets have 47-48 degree PW’s, so going 54/58 or 53/58 isn’t much of an issue. Most greenside play is done with either my 53/54 as I prefer to get the ball rolling quicker and just read it all like a put. Bunker play is with either club as situation dictates.”
  • Warrior42111: “PW (45) Full shots – and some bump and run. 50 Full shots – and some bump and run. 56* anything inside 100. 62* short siding and I love it out of a bunker, can full swing and not worry about overshooting”

Entire Thread: “3+ wedge users – the more, the merrier or certain wedge for certain shots?”

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Forum Thread of the Day: “Maverick McNealy’s custom Odyssey/Toulon putter cover”

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Today’s Forum Thread of the Day showcases Maverick McNealy’s custom Odyssey/Toulon putter cover. The eye-catching cover has got our members talking in our forums, and the reaction to the cover has been very positive.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Fritzer: “Sick cover, love the SJ logo considering he played for the Jr sharks.”
  • chafita: “Awesome cover.”
  • tdk8180: “You better win with a cover like that…ballsy putting a San Jose logo on there….jeez”

Entire Thread: “Maverick McNealy’s custom Odyssey/Toulon cover”

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