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Golf, Meet Social Media: PGA Tour Gets First Branded Hashtag

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By Sam Laird of Mashable.com


To read the full original article on Mashable.com click here

Even golf — that centuries-old Scottish sport stereotyped as rich old white guys puttering around in goofy outfits — has hopped aboard the social media train.

At the Northern Trust Open this week, golfers sponsored by the TaylorMade brand are sporting hats emblazoned with the Twitter hashtag #driverlove. The hashtag references TaylorMade’s larger campaign that plays off the special connection that some players feel with their clubs. It appears to be the first time a hashtag or explicit social media reference has appeared on PGA Tour golfers or playing surfaces.

While other sports have added interesting social media twists to their players and fields, golf is a game deeply rooted in tradition and not necessarily eager to humor cutting-edge fashion trends and tech fads. But that leaves an opening for brands willing to innovate, according to TaylorMade’s chief marketing officer, Bob Maggiore.

“For our sport as whole, the social media space has really been a slow-moving river,” Maggiore told Mashable. “So it’s interesting for us, because we’ve kind of given up on doing certain things the old way. We like to get out in front and try different things.”

TaylorMade is among golf’s most prominent brands, and Maggiore said the company had a record setting year financially in 2011. He said the hashtag plan was hatched in December, and has already sparked a modest “cult following” among golfers and fans after less than two days of practice rounds and pro-am play at the Northern Trust. (The first round officially tees off Thursday morning.)

The front of the hat features a simple heart design, and the #driverlove hashtag is emblazoned on the side of the cap, where Maggiore said a pedestrian company logo would usually appear. According to Maggiore, the hashtagged hat is an example of how social media allows TaylorMade to market in more abstract — but possibly more effective — ways.

“Versus just directing people to these brand homes, we’re able to get people engaged with these bigger, great ideas, like here that it’s okay to love your golf equipment,” he said. “The hashtag has been really powerful in our TV spots, but once we activate it with live athletes it’s going to be that much more powerful.”


To read the full original article on Mashable.com click here

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

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Equipment

True Linkswear goes back to its spikeless roots

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True Linkswear is getting back to its roots, while expanding the singular golf shoe brand’s reach at the same time.

The Tacoma, Washington, company’s Director/Partner, Justin Turner, told us that with the release of the two new models, the company is course-correcting from a move toward the mainstream, spiked golf shoes, and a loss of identity.

In addition to durability issues, Turner said the core True Linkswear customer didn’t appreciate the shift — or the deluge of models that followed.

So, in a sense, the two-model lineup both throws a bone to True devotees and casts a wider net.

Turner and company asked: “If we wanted to restart the brand….what would we value?” A commitment to the brand’s core outsider identity, style as articulated in early models, and an emphasis on quality led Turner on multiple trips to China to survey suppliers in early 2017. Eventually, the company settled on a manufacturing partner with a background in outdoor gear and hiking shoes.

“We’ve spent the last few years scouring the globe for the best material sourcing, reputable factories, advanced construction techniques, and time-tested fundamentals to build our best shoes yet. No cheap synthetics, no corners cut.”

Eventually, True settled on two designs: The Original, which, not surprisingly, has much in common with the zero-drop 2009 industry disrupting model, and the Outsider: a more athletic-style shoe positioned to attract a broader audience.

True Linkswear Original: $149

The company emphasizes the similarity in feel between the Original and early True Linkswear models, suggesting that players will feel and connect to the course “in a whole new way.”

  • Gray, White, Black
  • Waterproof full grain leather
    2-year waterproof guarantee
  • thin sole with classic True zero-drop heel
  • 12.1 oz
  • Sockfit liner for comfort
  • Natural width box toe

True Linkswear Outsider: $169

With the Outsider, True Linkswear asked: “What if a golf shoe could be more? Look natural in more environments?”

  • Grey/navy, black, white colorways
  • EVA midsole for lightweight cushioning
  • Full grain waterproof leather
  • 13.1 oz (thicker midsole than the Original)

The company envisions both shoes being worn on course and off.

True Linkswear introduced the more durable and better-performing Cross Life Tread with both models. Turner says the tread is so good, you can wear the shoes hiking.

Both models are available now through the company website only. True Linkswear plans to enter retail shops slowly and selectively.

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Equipment

Sean O’Hair and Steve Stricker’s Winning WITBs from the 2017 QBE Shootout

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The team of Steve Stricker and Sean O’Hair closed the QBE Shootout with an 8-under 64 for a two-shot win over Graeme McDowell and Shane Lowry. O’Hair made a timely eagle on the par-5 17th hole at Tiburon Golf Club to lock up the first place prize of $820,000 ($410,000 each).

Here’s a look at their bags.

Sean O’Hair

Driver: Titleist 917D2 (9.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White Prototype 60TX

3 Wood: Titleist 917F2 (15 degrees)
Shaft: Mitsubishi Diamana S+ Limited Edition 70TX

5 Wood: Titleist 915F (18 degrees)
Shaft: Mitsubishi Rayon Diamana S+ Limited Edition 80TX

Irons: Titleist 716 T-MB (4-iron), Titleist 718 AP2 (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM7 prototype (50, 54 and 58 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Concept 2 NB

Golf Ball: Titleist Pro V1

Related: Sean O’Hair WITB

Steve Stricker

Driver: Titleist 913D3 (8.5 degrees)
Shaft: Fujikura Motore Speeder VC 8.2X

3 Wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Rayon Tensei CK Pro White 80TX Prototype

Hybrid: Titleist 816H1 (17.0 degrees)
Shaft: Fujikura Motore Speeder VC 9.2X

Irons: Titleist 718 CB (3-9)
Shafts: KBS Tour Prototype

Wedges: Titleist Vokey Design SM6 (46, 54 and 60 degrees)
Shafts: True Temper Dynamic Gold S400 w/ Sensicore

Putter: Scotty Cameron T5W

Golf Ball: Titleist Pro V1x

Related: Steve Stricker WITB 2017

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Kevin Chappell WITB 2017

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Equipment is accurate as of the Shriners Hospitals for Children Open (10/30/17).

Driver: Taylormade M1 2017 (9.5 Degrees)
Shaft: Aldila X-Torsion Copper 70TX

3 Wood: Taylormade M1 2017 (15 Degrees)
Shaft: Aldila X-Torsion Green 80TX

5 Wood: Taylormade M1 2017 (19 Degrees)
Shaft: Aldila X-Torsion Green 80TX

Driving Iron: Miura MG ICL-601 (20 Degrees)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Irons: Miura MG CB-1008 (4, 5) Miura MB-5003 (6-PW)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Wedges: Titleist Vokey (48-06), King Cobra (52, 56), Callaway MD3 Milled (60-08 C Grind)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Scotty Cameron Circle T TM5
Grip: Golf Pride Tour SNSR

Related:

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Discussion:  See what GolfWRX members are saying about Chappell’s clubs.

 

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