For most amateur golfers, the ultimate goal is to play like a pro and shoot as close to par as possible. Most will never get there, but players can now customize their clubs like tour pros at a “better value” in hopes of lowering their score.

Hopkins Golf officially launched its website this week with the goal of providing golfers with “tour authentic, custom-built equipment factory direct at a fair price.”

“This is a banner day for us,” said Greg Hopkins, CEO of Hopkins Golf who has more than 30 years of experience in the golf business. “For a long time, we’ve been preparing to be able to get golfers custom wedges just like Tour players get. We can’t wait to hear their reactions when they receive the true tour experience for themselves.”

By heading to its website, golfers can customize their wedges the way the pros do in eight steps or less. The wedges are available for men and women, in six different lofts and seven different grinds. The price of the wedge runs about $100 each, with some additional fees for extra features such as custom engraving, stamping, paint fill, ferrules, grips and shafts.

Headquartered in Newport Beach, Calif., Hopkins Golf has partnered with UPS and placed its club assembly inside UPS facilities. UPS will handle shipping for the company and will allow for less overhead cost for the company, leading to a lower cost for the consumer. The typical golf company takes five steps before his or her clubs are delivered to the player, the company said in a press release. Hopkins Golf golf takes three.

Capture
Chart courtesy of Hopkins Golf.

Hopkins Golf was founded earlier this year when Greg Hopkins left his position as CEO of Cleveland Golf to start his own company.

According to its website, professional players who use Hopkins include Don Pooley Jr., who won the 2002 U.S. Senior Open and the 1985 Vardon Trophy, John Huston, who has seven PGA Tour wins, and Danny Pohl, a member of the 1987 Ryder Cup Team.

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David Cheng is a former ESPN Production Assistant. He is currently pursuing his master's from Villanova's School of Communication and holds a bachelor's degree in journalism with a marketing minor from Emerson College.

26 COMMENTS

  1. Who cares if their assembly is inside UPS?? The savings is not passed on to the consumer. It goes in Hopkins pocket. This whole operation sucks. Can get better clubs off the rack.

  2. Anybody test out these in the field?
    Does anybody know the bounce? Forgive me if i should know.
    I ordered a 56 Heel/Toe Grind, and 52 helf Grind
    Wanna know how the 56 compares to a Cleveland 56 14 bounce i’ve played for 3 yrs

    I couldn’t pass on the custom club with some grind options.
    It does add up when you start customizing, but i was in abut 165 for custom color, grip, grind options.
    Personally i dont think its that bad considering some of the new Clevelands with the “milled face” are 120. I dont really buy into the more spin with the milling on the face. Especially if youre a hi80’s/90 hitter like me.
    Thanks and please let me know if you’ve tested these out on the course!

  3. I bought a 56* wedge fully customized with engraving, paint fill, and a free shelf grind promotion, added a colored lamkin midsize grip, and colored ferrule for $136 shipped. +1″ shaft, with 3* upright lie for no extra charge. I got the wedge in about 6 days and I could not be more pleased. It’s absolutely perfect and feels amazing! I will be ordering a 52* and a 60* soon.

    • Hi,
      Just ordered a 52 Shelf Grind, and 56 Heel Toe Grind.
      Did u get to use these on the course?
      I used a Cleveland 56 14 bounce for years and wanna know how the 2 compare.
      Thanks.

  4. Hey, marketing guy at Hopkins Golf here. I have to say that I’m really surprised by the cast vs. forged discussion. I’ve toured the factories and worked out on the tours and I thought that argument was put to bed. Heat treating changed the game. Cast 8620 that when heat treated properly is the best of all worlds; the consistency of casting and the feel of forging. If tour players can’t tell the difference in feel, why are amateurs so concerned about it?

    • hey randy,
      since you work at hopkins golf can you tell me why their phone numbers are not in service and their email is essentially the same. i have been trying to return my wedges which rusted in a matter of two days back and i finally called five days ago and got a woman on the phone who was nice and said i would be receiving the free shipping label via email. im no computer wiz but emails go through in a matter of minutes, not a week. i am very displeased with the quality of the wedges, the price, and the customer service. i just bought two vokey design wedges for $227 compared to the $246 i spent on hopkins wedges just to have a four leaf clover… dumbest decision i have made in a long time. all i want to do is get my money back and be done with hopkins golf. worst experience of my life. if your a serious golfer. go to cleveland or titliest, bottom line.

  5. Overpriced and nothing really “custom” about them, so you can get some stamps and engravings, wow, who cares? Everything else you can get at any reputable golf store like grips, shaft, etc. They can keep them. I doubt it outperforms my Cleveland 588 RTX wedges that I got for 40$ a piece brand new.

    • What about the custom grinds, loft, lie? The grind is very important, and not something you just get off the shelf… Looks good to me

  6. $166 isn’t bad for custom wedges. Maybe you should cut back on all the unecessary stampings/paint fill/colored grip and only concentrate on what you need to PLAY the game

    • I didn’t do anything other than standard paintfill and ZERO stampings…

      Purely for a grip ai could tolerate and the grinds I want…

      The point is… A brand new company charging those prices is a bit pretentious..

      I will be able to get my choice of grips and grind from Callaway when the MD2’s come out for about the same or less… And besides that… I just said no thanks. I didn’t actually say it was out of one or criticize… Maybe the two of you should learn how to read and stop making assumptions…

      I said what I did and said no thanks. Was a pretty simple statement.

      • I just went through the process with one wedge and it came out to $130.99 with spinner shaft, upgraded grip and colored ferrule.

        Not to bad for a semi custom wedge (no stampings or paint fill).

        Maybe there was an option that you had in there by accident???

      • I just did it for three wedges, without custom stamping or engraving, with the black steel shaft, lamkin grip, custom grinds, and it was $367 for my three wedges! I think that’s a phenomenal deal. Maybe their was some glitch on the page or something like that, b/c I’m not sure how it could get to $500.?

  7. After one trip through the customization program I was over 500.00 with Hi-Rev shafts… Lamkin grips and grinds on 3 wedges… 500.00

    No thanks.

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