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Custom wedge company Hopkins Golf opens it doors

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For most amateur golfers, the ultimate goal is to play like a pro and shoot as close to par as possible. Most will never get there, but players can now customize their clubs like tour pros at a “better value” in hopes of lowering their score.

Hopkins Golf officially launched its website this week with the goal of providing golfers with “tour authentic, custom-built equipment factory direct at a fair price.”

“This is a banner day for us,” said Greg Hopkins, CEO of Hopkins Golf who has more than 30 years of experience in the golf business. “For a long time, we’ve been preparing to be able to get golfers custom wedges just like Tour players get. We can’t wait to hear their reactions when they receive the true tour experience for themselves.”

By heading to its website, golfers can customize their wedges the way the pros do in eight steps or less. The wedges are available for men and women, in six different lofts and seven different grinds. The price of the wedge runs about $100 each, with some additional fees for extra features such as custom engraving, stamping, paint fill, ferrules, grips and shafts.

Headquartered in Newport Beach, Calif., Hopkins Golf has partnered with UPS and placed its club assembly inside UPS facilities. UPS will handle shipping for the company and will allow for less overhead cost for the company, leading to a lower cost for the consumer. The typical golf company takes five steps before his or her clubs are delivered to the player, the company said in a press release. Hopkins Golf golf takes three.

Capture
Chart courtesy of Hopkins Golf.

Hopkins Golf was founded earlier this year when Greg Hopkins left his position as CEO of Cleveland Golf to start his own company.

According to its website, professional players who use Hopkins include Don Pooley Jr., who won the 2002 U.S. Senior Open and the 1985 Vardon Trophy, John Huston, who has seven PGA Tour wins, and Danny Pohl, a member of the 1987 Ryder Cup Team.

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David Cheng is a former ESPN Production Assistant. He is currently pursuing his master's from Villanova's School of Communication and holds a bachelor's degree in journalism with a marketing minor from Emerson College.

26 Comments

26 Comments

  1. Taylor Made

    Dec 12, 2013 at 3:00 pm

    They dont offer different bounce. So much for “custom”. LOL

  2. Taylor Made

    Dec 12, 2013 at 2:57 pm

    Who cares if their assembly is inside UPS?? The savings is not passed on to the consumer. It goes in Hopkins pocket. This whole operation sucks. Can get better clubs off the rack.

  3. Brock Libby

    Sep 25, 2013 at 12:44 pm

    Intrigued by these, but the graphic implies that some UPS worker is the one building the wedges.

  4. Kyoung

    Jul 19, 2013 at 12:41 pm

    Anybody test out these in the field?
    Does anybody know the bounce? Forgive me if i should know.
    I ordered a 56 Heel/Toe Grind, and 52 helf Grind
    Wanna know how the 56 compares to a Cleveland 56 14 bounce i’ve played for 3 yrs

    I couldn’t pass on the custom club with some grind options.
    It does add up when you start customizing, but i was in abut 165 for custom color, grip, grind options.
    Personally i dont think its that bad considering some of the new Clevelands with the “milled face” are 120. I dont really buy into the more spin with the milling on the face. Especially if youre a hi80’s/90 hitter like me.
    Thanks and please let me know if you’ve tested these out on the course!

  5. Karl

    Jul 9, 2013 at 11:29 am

    I bought a 56* wedge fully customized with engraving, paint fill, and a free shelf grind promotion, added a colored lamkin midsize grip, and colored ferrule for $136 shipped. +1″ shaft, with 3* upright lie for no extra charge. I got the wedge in about 6 days and I could not be more pleased. It’s absolutely perfect and feels amazing! I will be ordering a 52* and a 60* soon.

    • Karl

      Jul 9, 2013 at 11:43 am

      You just cannot get that level of customization off the shelf. Thank you Hopkins Golf!

    • Kyoung

      Jul 19, 2013 at 1:00 pm

      Hi,
      Just ordered a 52 Shelf Grind, and 56 Heel Toe Grind.
      Did u get to use these on the course?
      I used a Cleveland 56 14 bounce for years and wanna know how the 2 compare.
      Thanks.

  6. Randy

    Jul 3, 2013 at 12:29 pm

    Hey, marketing guy at Hopkins Golf here. I have to say that I’m really surprised by the cast vs. forged discussion. I’ve toured the factories and worked out on the tours and I thought that argument was put to bed. Heat treating changed the game. Cast 8620 that when heat treated properly is the best of all worlds; the consistency of casting and the feel of forging. If tour players can’t tell the difference in feel, why are amateurs so concerned about it?

    • Steven

      Sep 23, 2013 at 4:24 pm

      hey randy,
      since you work at hopkins golf can you tell me why their phone numbers are not in service and their email is essentially the same. i have been trying to return my wedges which rusted in a matter of two days back and i finally called five days ago and got a woman on the phone who was nice and said i would be receiving the free shipping label via email. im no computer wiz but emails go through in a matter of minutes, not a week. i am very displeased with the quality of the wedges, the price, and the customer service. i just bought two vokey design wedges for $227 compared to the $246 i spent on hopkins wedges just to have a four leaf clover… dumbest decision i have made in a long time. all i want to do is get my money back and be done with hopkins golf. worst experience of my life. if your a serious golfer. go to cleveland or titliest, bottom line.

      • Taylor Made

        Dec 12, 2013 at 2:51 pm

        It says right on the site that the wedges will rust.

      • David Smith

        Dec 12, 2013 at 8:53 pm

        They’re meant to rust… dumbest decision you say? perhaps you should read what you’re buying before making arrogant remarks.

      • john

        Jan 27, 2014 at 1:43 pm

        hey goof-ball they are meant to rust.

  7. Joe

    Jul 2, 2013 at 11:11 am

    Sic Golf has custom handmade wedges forged in japan for the same price as these… lol

  8. Eve

    Jun 27, 2013 at 3:08 am

    CAST. Nuff said.

  9. Jimmy

    Jun 26, 2013 at 10:52 pm

    Overpriced and nothing really “custom” about them, so you can get some stamps and engravings, wow, who cares? Everything else you can get at any reputable golf store like grips, shaft, etc. They can keep them. I doubt it outperforms my Cleveland 588 RTX wedges that I got for 40$ a piece brand new.

    • J

      Jun 28, 2013 at 10:32 am

      What about the custom grinds, loft, lie? The grind is very important, and not something you just get off the shelf… Looks good to me

  10. G

    Jun 26, 2013 at 3:10 pm

    $166 isn’t bad for custom wedges. Maybe you should cut back on all the unecessary stampings/paint fill/colored grip and only concentrate on what you need to PLAY the game

    • J

      Jun 26, 2013 at 9:01 pm

      I didn’t do anything other than standard paintfill and ZERO stampings…

      Purely for a grip ai could tolerate and the grinds I want…

      The point is… A brand new company charging those prices is a bit pretentious..

      I will be able to get my choice of grips and grind from Callaway when the MD2’s come out for about the same or less… And besides that… I just said no thanks. I didn’t actually say it was out of one or criticize… Maybe the two of you should learn how to read and stop making assumptions…

      I said what I did and said no thanks. Was a pretty simple statement.

      • Adam

        Jun 26, 2013 at 11:05 pm

        I just went through the process with one wedge and it came out to $130.99 with spinner shaft, upgraded grip and colored ferrule.

        Not to bad for a semi custom wedge (no stampings or paint fill).

        Maybe there was an option that you had in there by accident???

      • Jake

        Jun 28, 2013 at 10:30 am

        I just did it for three wedges, without custom stamping or engraving, with the black steel shaft, lamkin grip, custom grinds, and it was $367 for my three wedges! I think that’s a phenomenal deal. Maybe their was some glitch on the page or something like that, b/c I’m not sure how it could get to $500.?

  11. Ryan

    Jun 26, 2013 at 11:29 am

    So you want custom wedges for off the rack prices then? $166 each seems reasonable…

  12. J

    Jun 26, 2013 at 10:56 am

    After one trip through the customization program I was over 500.00 with Hi-Rev shafts… Lamkin grips and grinds on 3 wedges… 500.00

    No thanks.

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Equipment

Wilson’s new FG Tour V6 RAW irons (yes, they will rust)

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Wilson came out with its FG Tour V6 irons in 2016, but these new Raw versions have a different look… and with time, they’ll have a VERY different look.

The new FG Tour V6 Raw irons have an unplated finish, and they’re designed to “develop a unique patina based on age, exposure and use over time,” according to Wilson. This gives each iron a unique look, and one that’s far from the clean cut original FG Tour release that had a chrome finish (which won’t rust).

In addition to the rusting effect, the irons are different because they have a copper badge in the cavity that will eventually match the color of the golf club over time. Here’s a graphic mock-up of how the Raw irons may look overtime.

Like the original releases, the irons have tungsten weights and mass behind the impact area for a “forged feel” and “improved feedback,” according to the company.

The FG Tour V6 Raw irons are a custom option on Wilson.com, and are available through Wilson’s premium partner accounts as of today, Tuesday, June 19. According to Wilson, the Raw irons “are a very limited production run,” so only a certain amount of sets will even be built.

 

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Equipment

Chief Engineer Chris Voshall on Mizuno’s approach to the Tour and some of the most insightful pros

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Mizuno’s Chief Engineer Chris Voshall chatted with Johnny Wunder on the latest episode of the Gear Dive.

Voshall offers innumerable interesting anecdotes–particularly interesting is the development of the JPX 900 iron for Brooks Koepka and Voshall’s discussion of his work with other Tour talents.

In the excerpt below, however, Voshall discusses Mizuno’s approach to Tour players and further, whose feedback has proven particularly valuable.

“We’re not making them something special. If they’re coming to us, it’s because the product is that good…They come to us instead of us having to go to them…that’s one of the really exciting things.”

Voshall indicated that players on Tour play essentially the same Mizuno products that are available at retail.

“If the Tour van is out of inventory, they can reach out to us…and we’ll get them more heads. There’s nothing unique about what they’re playing, which I think speaks to the customer…you can almost not trust marketing around the whole world these days, but for us to say ‘there’s nothing different’…that’s something we really hang our hat on.”

With respect to excellent testers on Tour, Voshall sang Luke Donald’s praises, as well as Jhonny Vegas and Brian Gay.

“I love working with Luke. Luke, especially when you’re talking irons…turf interaction, that’s the thing he’s looking for. So with Luke, you’ve really got to speak to him about how it feels, how it enter, how it exits [the turf] and how that’s causing the ball to launch. You could give him the exact same head with a slightly different sole grind, and he will love or hate one versus the other. He’s really cool to work with on that front.”

“Jhonny Vegas…he’s raw power. He goes at it. He wants to slam the club into the ground as hard as he can and see where it goes. He very much on the opposite end of the spectrum as Luke, who’s very much an artist out there, trying to work it, trying to do different things.”

“One of my favorite guys to work with, even though he’s not on staff anymore, is Brian Gay. He knows his game. He knows equipment. Speaking to the fact that he’s been out on Tour as long as he has and has the wins he has with the length he hits the ball, it shows that he does not miss a shot. And he knows everything…when he makes a comment on a club, that’s the one that I take most serious.”

For the rest of Voshall’s insights and perspective, give the full podcast a listen below.

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Equipment

SPOTTED: Srixon Z-785 driver, Z-U85 utility irons

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We recently spotted new Srixon Z-785 drivers and Z-U85 utility irons, which are likely future replacements for Srixon’s Z-765 driver and Z-U65 utility irons. Srixon is staying hush on the tech details at the moment but did allow us to take photos of the new equipment.

Released in 2016, the Z-765 driver was a smaller-profile, lower-launching counterpart offering to the Z-565 driver, so it could be possible that there is also a Z-585 driver, counter to the Z-785 driver that we spotted. Also, it appears the Z-U85 utility irons come in at least 5 different lofts: 2-6 irons.

See more photos below, and check out discussion on the Z-785 drivers and Z-U85 utility irons.

Srixon Z-785

See more photos and discussion about the driver

Srixon Z-U85

 

See more photos and discussion about the irons

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