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The Most Important Fitting Elements for Accuracy

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Golfers don’t enjoy the game when they struggle to keep the ball in play. There is no question the primary causes of inaccuracy result from errors in the golfer’s swing path and/or rotation of the club face back to the ball. However, through accurate clubfitting, it is possible to make changes in a number of specific fitting specifications of the clubs to visibly reduce the golfer’s misdirection tendencies.

It is also probable for changes in the some of the fitting specifications related to accuracy to be able to allow golfers to benefit more from lessons to more easily make changes in swing path and/or delivery of the face to the ball to result in accuracy improvement. Making swing changes in the path and face delivery change are much more difficult to accomplish when the clubs are too long and/or are the wrong total weight and swing weight for the golfer.

There is a limit to what clubfitting changes can do to achieve an improvement in accuracy. If the golfer’s slice or hook is too consistently severe, lessons to improve the golfer’s swing path and face delivery should always be the first priority. In general, if the golfer consistently slices or hooks the ball more than 30 yards of sideways movement, lessons should be always advised before a fitting change. But for golfers who slice, hook, push or pull the ball from 10 to 30 yards, accurate fitting for the specifications which do have a significant effect on accuracy will enable them to experience a definite level of accuracy improvement.

The fitting changes that can improve shot accuracy do not typically CURE or completely eliminate the inaccuracy of the golfer’s shots. They act to REDUCE the severity of the misdirection shots and tighten the overall range in shot dispersion for the golfer.

To do everything you can to improve shot accuracy through clubfitting changes, the following are the key fitting elements which have a bearing on accuracy. Through our research we have been able to identify which fitting specifications have a major effect (“A effect” specifications) and others which have a medium effect (“B effect” specifications). In addition, some of the fitting specifications show their effect for accuracy more with one segment of the clubs than with others. In the chart accompanying this article, we have identified which fitting specs have more of a major “A effect” on accuracy, which have a medium “B effect” and which have “no effect” on accuracy.

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The most significant “A effect” fitting specifications which have a direct effect on shot accuracy are:

  • Lie angle in the irons, wedges and putter.
  • Face angle in the driver, fairway woods and hybrids.
  • Club length, particularly so in the driver and fairway woods.
  • The shaft weight, total weight and swing weight.

The “B effect” fitting specifications which have a little less of an effect, yet which still can bring about improvement in accuracy are:

  • The face progression/offset, the center of gravity (CG) location.
  • Lie angle in the driver and fairway woods.
  • The torque, flex and bend profile of the shaft.
  • Grip size.
  • The set makeup selection of the clubs.

Click here to see what members are saying in the forums.

The A Effect: Fitting specifications for accuracy

1. Lie Angle

The higher the loft of the club head, the more the misdirection angle caused by an improperly fit lie to the golfer will translate into an off-line shot. The lower the loft of the club head, the less this is a visible factor for accuracy. Without question, every golfer needs to have each of their irons, wedges and yes, the putter correctly fit for lie angle for their physical stature, swing characteristics and posture/hands position through the ball. Without question, lie fitting must be done in one of the two dynamic lie fitting methods – either with the lie board or the ink on the back of the ball method.  And the reason the putter lie is so important even though it has the lowest loft of all club heads is because the target for the putt is so small (4 1/4-inch small!).

2. Face Angle

Proper fitting of the face angle of the driver, fairway woods and hybrids is the number one most effective means to reduce the golfer’s misdirection tendencies with the driver, woods and hybrids to bring about visible improvement in accuracy. Using a more closed face angle to reduce the severity of a slice or a more open face angle to reduce the amount of hook is not a “Band-Aid” for the golfer’s swing path and face delivery errors. A change in the face angle acts as a direct 1:1 correction for the number of degrees the golfer leaves the face open or closed at the moment of impact. How much does a face angle change correct for a slice or hook? Based on a carry distance of 200 yards, a 1-degree change in the face angle from the face angle the golfer has results in a 4- to 5-yard reduction in the slice or hook. For a golfer with a 20- to 30-yard slice or hook, a face angle that is 2 to 3 degrees more closed/open THAN WHAT THEY CURRENTLY PLAY can easily be the difference between the ball being in play or out of play.

3. Club Length

The longer the length of the club, the higher will be its assembled club MOI. We’re not talking about the MOI of the head itself — we’re talking about the MOI of the fully assembled club. The higher the MOI of the club, the more load the club places on the golf swing for the golfer to overcome to be able to swing the club on the proper path and rotate the face back around to impact. The more load the club places on the swing, the more the weaker elements of the swing are subject to becoming more inconsistent.

For golfers with an outside-in path, a forceful transition move, a faster tempo and an earlier release, a longer-length driver and fairway woods will contribute to inaccuracy of the shot.

The reason that longer length is not as much of an accuracy problem with the irons is because irons as a group are much shorter in relation to the driver and fairway woods. In addition, few golfers play irons that are more than 1-inch longer than the old standard of 30-plus years ago. Not so with drivers where today’s “standard length” is 2 to 3 inches longer than the driver length standard of 30-plus years ago. That means that few golfers end up playing with irons that are more than 0.5 to to 1 inch off from what they should be playing. Today’s 45.5 to 46.5-inch driver lengths and 43.5-inch 3 wood lengths seen on so many retail models are much longer than what most golfers have the ability to control.

4. The Shaft Weight, the Total Weight and the Swing Weight

In combination together, the shaft weight, total weight and swingweight/MOI of the clubs can definitely be an “A Effect” for accuracy improvement. If the overall weight or feel of the clubs is too light or too heavy for the golfer’s transition force, downswing tempo, strength and individual perception for weight FEEL, more severe mistakes can be made in the swing path, release and on-center hit proficiency that will affect accuracy.

Of these, the swingweight/MOI (the headweight FEEL) is the most important contributor for effect on accuracy. The reason is because the swing weight/MOI can be increased to offset the effect of a shaft weight/total weight that is too light for the golfer. On the other hand, if the shaft weight/total weight is too heavy for the golfer, no swing weight/MOI adjustment can overcome the effect of a too heavy shaft weight/total weight on accuracy.

Remember, the weight of the shaft is the number one controlling factor for the total weight, so when you are fit for the shaft weight, you are covering 95 percent of the fitting for total weight at the same time. Hence from a fitting standpoint, shaft weight and total weight are considered the same thing. Only when an excessively heavy or extremely light grip is used does the weight of the grip show a noteworthy effect on the total weight of the clubs.

These combined “weights” of the golf club have to be fit to match each golfer’s unique combination of transition force, downswing tempo, strength and any personal preference for what the golfer perceives to be the “right weight feel.” If the weighting of the clubs is too light, either in total weight or head weight feel (swing weight/MOI), golfers with a stronger transition, faster tempo and greater strength can get too quick with their swing tempo and greater inaccuracy can result from the golfer not being able to achieve a consistent swing path and/or delivery of the face to impact.

Conversely, if the weighting of the clubs is too heavy in either the total weight or swing weight for the golfer’s transition, tempo, strength or feel, the golfer’s with the consistency of path and face angle delivery to the ball will also suffer. Either way, if the weighting of the clubs is matched properly to the golfer’s transition, tempo, strength and feel preference, the golfer can improve the consistency of the accuracy of the shot.

Click here to see what members are saying in the forums.

The B Effect: Fitting Specifications for Accuracy

The concept of the B Effect specifications on each of the game improvement factors is to say that on their own, each of these specifications may not bring about much more than a subtle improvement. However, if any of the B Effect specifications are poorly matched to the golfer in his/her current clubs, it then is more likely the change in the B Effect specifications can offer visible improvement. However, in combination, the proper fitting of several to all of the B Effect specifications can add up to be almost as important as some of the A Effect specs on a game improvement factor.

1. The Face Progression/Offset and the Center of Gravity (CG) location in the club head

The chance for the FP/Offset or CG to bring about any improvement in accuracy depends heavily on whether these elements were very poorly matched to the golfer’s swing characteristics in the present or previous clubs. Less face progression/more offset as well as a lower CG can generate a slightly higher ball flight with more spin, which for some golfers may combine with an open or closed face at impact to accentuate the amount of hook or slice spin on the ball.

Conversely, more face progression/less offset as well as a higher CG can generate a slightly lower ball flight with less spin, which for some golfers may combine with an open or closed face at impact to slightly reduce the amount of hook or slice spin on the ball. Seriously though, these are slight factors at best which border on being no factor for accuracy for many golfers.

2. Lie Angle in the Driver and Fairway Woods

The higher the loft, the more an ill-fit lie angle contributes to misdirection on the shot. Even though the driver and fairway woods are hit farther than the irons, because of their much lower loft, there is so much less of a misdirection angle of the face that the longer distance these clubs are hit does not cause a less than perfect driver/fairway wood lie to contribute very much to inaccuracy.

However, it should be said that for many golfers, modern fairway wood lies are too upright and can affect the solidness of the shot as well as a smooth travel of the sole on the ground through impact. As such, if the hosel design of the fairway wood will allow the lie to be adjusted to better fit the golfer and allow the sole to travel level through impact, by all means that should be done as a part of the fitting process.

3. The Torque, Flex and Bend Profile of the Shaft

In modern shaft design, 98 percent of the time the torque is designed to coordinate with the overall stiffness (Flex) of the shaft. In other words, you’re not going to find a 5-degree or 6-degree torque in an X-flex shaft and you’re rarely going to see a 2-degree or 3-degree torque in an A- or L-flex shaft.

Shaft designers realize that a substantial part of the swing characteristics that cause a shaft to bend more (the transition force to start the downswing along with the club head speed) are also the swing elements that cause the shaft to twist (torque). Hence when the overall stiffness (flex) is fit correctly to the golfer, rarely will there be a case when the flex is fit correctly but the torque is far enough off to be a cause of misdirection for the shot. Occasionally with VERY aggressive swingers, but not very often. From a shaft feel standpoint, yes, there are golfers who can detect the stiffer feel that comes from a lower torque, but from a pure accuracy standpoint, 98 percent of the time the golfer is correctly fit for the flex and the bend profile of the shaft, he will also be properly fit for the torque from the standpoint of accuracy.

There are some golfers who swear that playing too stiff or too flexible of a shaft will have a significant effect on accuracy. It is true that if a golfer with a later-to-late release were playing a shaft that was two full flexes too stiff or too flexible for his swing, there would be a visible change in the flight shape of the shot — higher and with a little more tendency for a draw. But even if a late-release golfer were to use a shaft that would be two full flexes softer than what he needed, the result would only be a visible increase in a draw only if the golfer’s natural flight tendency was to draw the ball. But rarely would the increase in draw be enough to hit the ball out of play.

The reason some golfers experience an accuracy problem playing with the wrong flex is chiefly because a feel-sensitive golfer’s perception of poor flex feel can cause the golfer to make swing errors/changes that result in a drop in accuracy. A bad feeling shaft can cause some golfers with a fine sense of perception to swing differently than they will when playing a shaft that feels just right. But this is not the case with the majority of golfers who do not have a specific perception of bending feel for the shaft.

The primary reason for properly fitting a golfer for the flex and bend profile of the shaft is to allow the flex/bend profile to combine with the loft of the club head to optimize the golfer’s launch angle, spin and angle of descent. In addition, as previously stated, proper flex and bend profile fitting is also important for fitting the golfer with the right bending FEEL that matches his preference for that type of feel. If the shaft flex and bend profile are fit properly for launch angle, spin and bending feel, it will have no significant effect on accuracy.

4. Grip Size

It is simply not true that all golfers who play with a grip that is too small will pull or hook the ball more, and all golfers who play with too large of a grip will push or slice the ball more because of the way the ill-fit grip size affects the golfer’s release. However, it is true that if the grip size does not feel comfortable to the golfer, this can translate into adversely affecting the golfer’s swing tempo, swing path and release, which in turn can affect the accuracy of the shot. Bottom line: Fit every golfer for a comfortable grip size and any possibility of the grip affecting the accuracy will disappear.

5. Set Makeup

How could the set makeup have an effect on accuracy? By replacing hard-to-hit clubs the golfer may be hitting more off line with clubs that are easier to hit by virtue of their design. That will result in better accuracy for the same distance.

For example, it is not uncommon for a golfer with an outside-in path and fast swing tempo to hit the fairway woods with some degree of inaccuracy, but be able to hit hybrids the same distance and more accurately because of the shorter length of the hybrids.

Conclusion

For the driver, fairway woods and hybrids, the key elements for maximum accuracy in the fitting process are the length, face angle and the combination of the shaft weight/total weight/swingweight (MOI) of the clubs. Within these three fitting elements, many golfers who presently suffer from misdirection problems most definitely can achieve a visible improvement in accuracy.

For the irons, the key elements for maximum accuracy in the fitting process are the lie angles along with the combination of the shaft weight/total weight/swingweight (MOI) of the clubs.

Get these fitting specifications perfectly matched to the golfer’s swing characteristics and pretty much everything that can be done to maximize the golfer’s shot accuracy will have been done. After that, if the golfer still suffers from a significant misdirection problem, the remedy will be lessons to work on improving the golfer’s alignment, posture, swing path and delivery of the face to impact.

Click here to read Tom Wishon’s series on the proper way to select a shaft

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Tom Wishon is a 40-year veteran of the golf equipment industry specializing in club head design, shaft performance analysis and club fitting research and development. He has been responsible for more than 50 different club head design firsts in his design career, including the first adjustable hosel device, as well as the first 0.830 COR fairway woods, hybrids and irons. GolfWRX Writer of the Month: February 2014 Tom served as a member of the Golf Digest Technical Advisory Panel, and has written several books on golf equipment including "The Search for the Perfect Golf Club" and "The Search for the Perfect Driver," which were selected as back-to-back winners of the 2006 and 2007 Golf Book of the Year by the International Network of Golf (ING), the largest organization of golf industry media professionals in the USA. He continues to teach and share his wealth of knowledge in custom club fitting through his latest book, "Common Sense Clubfitting: The Wishon Method," written for golf professionals and club makers to learn the latest techniques in accurate custom club fitting. Tom currently heads his own company, Tom Wishon Golf Technology, which specializes in the design of original, high-end custom golf equipment designs and club fitting research for independent custom club makers worldwide Click here to visit his site, wishongolf.com

17 Comments

17 Comments

  1. Dennis

    Aug 14, 2013 at 10:46 am

    Hello Tom,

    An insighful and interesting article, thank you.

    Can you tell me which factor(s) would have the most affect on off-center hits on irons.

    Is it the “A effect” items: Lie angle, shaft weight/total weight, & length that would affect this in irons?
    If so is there any one of these in particlur that would affect it most?
    Or are there any other factors that would affect this?

    I assume club length would have a bearing from its very nature, but I have seen in irons where the shaft is slightly shorter that the ball strikes closer to the heel (and not from the center), which i would have assumed the opposite would happen (i.e. strikes closer to the toe).
    So I wonder could there be something else thats having a bearing then, like lie angle or something else.

    And if so how it affects off-center strikes in this way?

    I have tested it myself and seen smash numbers go from 1.33 to 1.44 from one club setup to another.
    But even away from monitor numbers, its visible to see the ball mark on the face closer to the heel on one iron brand/set-up than another and while some manipulation by the player can get it back on center, its not as “automatic” as with their own irons or with a specific iron that suits them.

    Thank you for the excellent information as always and hope i have not asked too many questions together 🙂
    Dennis.

  2. TCMPGolf

    Jun 6, 2013 at 6:31 am

    Tom-
    Great article and insight. Everyone needs to READ the entire article word for word before making ill-informed comments about your words of wisdom. It’s all there, some are just skimming through this and posing questions based on information already covered/accounted for.

    Good job and I look forward to reading the remainder of the series.

    TCMP

  3. Hunter

    Jun 5, 2013 at 11:18 am

    Tom,

    Can you explain how to find the right weight shaft? I can feel the difference between light and heavy shafts obviously but I don’t know how to pick what is best for me other than to use my “gut”. I have always felt that I liked lighterweight shafts but I am playing a AD DI-7x that I think weighs 75 grams in my driver because it fits my launch characteristics well.

    Thanks!

    • Tom Wishon

      Jun 7, 2013 at 10:03 am

      HUNTER:

      The weight of the shaft is the number one controlling factor for the TOTAL WEIGHT of the clubs. Shaft weight also has an influence on the swingweight (headweight feel) of the clubs, though it is possible to make a club be different swingweights after changing from heavy to light or light to heavy in the shaft weight.

      As mentioned in the article, these two weights of the club must be matched to the golfer’s natural or acquired sense of swing tempo, timing, rhythm, strength and feel. If the club has too light of a total weight or too light of a swingweight for the golfer’s swing tempo, timing, rhythm, strength and feel, he will get too quick and have problems being consistent with his swing. if the club has too heavy of a total weight or too heavy of a swingweight for the golfer’s swing tempo, timing, rhythm, strength and feel, he will labor more with the club trying to achieve his most consistent swing rhythm.

      Fighting your tempo results in more off center hits and a broadening of variation in your swing path and delivery of the face to the ball – overall inconsistency.

      Problem is, there is no measurement and no empirical test that can be performed to determine precisely how heavy or how light the shaft needs to be to match well to each golfer’s own sense of swing tempo/timing/rhythm. We use these guidelines to start – strong, forceful transition move, aggressive downswing golfer uses heavier weight shafts, and vice versa – but it has to be done on a bit of a trial and error basis.

      You’ll know when the shaft weight/total weight AND the swingweight are right for you when you do not have conscious thoughts about needing to slow down or swing smoother or swing more aggressively. When the shaft weight/total weight AND the swingweight are right for you, you don’t fight your tempo and rhythm.

      TOM

  4. G

    Jun 1, 2013 at 11:58 pm

    I don’t understand.

    How can grip weight not be a factor? That’s impossible. Also, how can grip type/style (i.e. various textures and feel) not be a factor? Ridiculous.

    • td

      Jun 2, 2013 at 9:52 am

      It has an effect…just less of one compared to the other variables. Reread the article.

      • G

        Jun 2, 2013 at 12:28 pm

        Still makes no sense, especially when a grip weight can vary from anywhere from 25 grams all the way up to 75, depending on the type. Telling me that if you change from a grip that weighs 25 to the one that weighs 75 grams, there isn’t going to be much of a difference? No way! That’s the same as counter balancing. Of course it’s going to be a huge factor in the way it plays. He talks about swingweight and total weight – but he forgot to mention that the grip has a big factor in how it affects both of those things.

        • Jaacob Bowden

          Jun 2, 2013 at 12:36 pm

          “Only when an excessively heavy or extremely light grip is used does the weight of the grip show a noteworthy effect on the total weight of the clubs.”

          • yo!

            Jun 2, 2013 at 2:37 pm

            i see you read the article instead of just skimming the headings

          • G

            Jun 2, 2013 at 10:32 pm

            But he doesn’t go into enough detail about it to say that it DOES have a huge importance – it’s on;y touched upon briefly and there’s no real analysis of it here but other facts are analyzed. Yes it bothered me a bit.

            • Dave

              Jun 12, 2013 at 10:46 pm

              It doesn’t. Stop trolling and pretending you know more than Tom, it’s annoying. If you read his article he explains it perfectly.

            • Jack

              Jun 26, 2013 at 11:54 pm

              Sorry it bothers you, but this is a long article as is. Basically I would think that the grip weight is part of the total weight. It is part of the equation. If you say huge importance, is that relative to all other other factors? Just calling it having huge importance doesn’t really mean much in the big picture (of a golf club).

      • Tom Wishon

        Jun 3, 2013 at 12:50 pm

        G:

        If you re read the article, under the TOTAL WEIGHT section you will see that I said that 95% of the time, the grip weight does not factor into the total weight and swingweight of the club very significantly. But that leaves 5% of the time it can have a small additional effect to the total weight and swingweight.

        The main reason that I do not place grip weight as an A or B factor in Accuracy is because you can install grips to be oversize by using layers of build up tape under the grip. So you would be using the same weight grip as before, and the layers of masking tape simply do not add enough to the total weight or lower the swingweight by more than a very small increment. For decades, this was the only way that oversize grips were made, as there were no separately molded larger size grips available.

        In the case of the grips molded larger in size, yes they do weigh more than conventional size grips. But two things here make this only a rare case for them to be a way to improve accuracy. 1) the vast majority of molded oversize grips weigh within 10g of their conventional version grip. So that 10g is pretty insignificant in its effect on accuracy. 2) If one is looking for fitting help for accuracy, they need to be focusing on all the other A and B effect factors I listed in the article because these are the ones that are going to have the MOST EFFECT on helping with accuracy. Do that and you do as much as you can do to have fitting help improve accuracy. Grip wise, you always fit the grip size first and foremost so that it fits the golfer’s hands AND fits them for COMFORT.

        Since the VAST MAJORITY of golfers are properly fit for grip size within a range of +1/32 down to -1/64″, and since these sizes are easily made using light build up tape under a conventional grip, that means the times in which a golfer may use a grip molded heavier are quite small in the overall scope of the clubfitter’s work. But even when that does happen, the main accuracy benefit that heavier molded grip is offering the golfer is from it being the right SIZE because virtually every heavy grip is larger too – and not from its weight effect on the club.

        TOM

  5. Sean

    Jun 1, 2013 at 8:30 pm

    Thanks for the insightful article Tom.

  6. Tyler

    Jun 1, 2013 at 2:42 pm

    Thank you Mr. Wishon for this article. It is probably the most enlightening and intuitive article on fitting that I’ve read. My question is in regards to iron sets. If i understand the article correctly, you’re saying that an optimal set of irons would have have heads that aren’t too progressive in offset and loft change (for example maybe Mizuno MP-53), but have shafts that gradually lighten up as the clubs get longer. So maybe your PW shaft would weigh 130 grams and your 4 iron shaft would weigh 100 grams. Rather than a set (such as Ping G25) that has the same weight shaft throughout the set, but which features heads with progressive offsets and CG locations.

    I ask because I’ve always had trouble with my MP-53 4 and 5 irons with DG S300 shafts not launching and carrying enough. I was thinking of going with Mizuno MP-H4 4 and 5 irons as they feature a lower CG with the same DG S300 shafts, but now I’m thinking that what I really need to do is just lighten the shafts of my MP-53 4 and 5 irons. Am I understanding the data and applying it correctly?

    Thanks in advance,

    -Tyler

    • Tom Wishon

      Jun 3, 2013 at 12:38 pm

      Tyler

      If the main problem is not launching the 4 and 5 irons high enough so the carry distance is compromised, the first and best step to take is to use hybrids or other iron heads that have a lower AND a more rear located center of gravity position. In the end, hybrids will do this far better than irons because the wider body of the hybrid allows the CG to be farther back from the face than can be done in any iron head design.

      Shaft wise you can try that with the same DG S300 shafts you have in your irons, but if you see that the height and carry of the 6 iron starts to get to be a little less at times than you would like, then you might want to think about either a little more flexible shaft in the hybrids OR one that has a little more flexible tip section than do the DG’s. But just going lighter in the shaft weight is not typically going to help increase launch angle unless that lighter weight shaft is also a little more flexible and/or a little more tip flexible than the DG’s.

      TOM

      • rtylerg

        Jun 3, 2013 at 9:50 pm

        Thank you Mr. Wishon for your feedback and time. That makes perfect sense.

        -Tyler

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Opinion & Analysis

The coveted FedEx Cup Top 30: Why making it to the Tour Championship really matters

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This week at the BMW Championship held at Medinah Golf Club in Chicago, the top 70 players left in the FedEx Cup Playoffs are looking to seal their spot in the top 30 and get to East Lake for the Tour Championship.

Not only does getting into the top 30 mean a chance at winning the FedEx Cup and a cool $15 million bonus for winning the event, but heading into the 2020 season, being in the top 30 comes with some big perks. This top 30 threshold allows players the opportunity to build their schedules around the biggest event in golf.

Let’s take a look at what punching a ticket to East Lake really gets you

  •  An automatic invitation into every major in 2020: The Masters, PGA Championship, US Open, and The Open Championship. For many players qualifying for these events, especially The Masters in a lifelong dream.
  • Invitation to all the WGC Events: There are only a few event on tour that get you an automatic paycheck and FedEx Cup points. Being eligible for the WGCs shows that you are a world-class player, and with these events on the schedule, you don’t have to worry about qualifying through world rankings.
  • Invitation to all limited field events: This includes the Genesis Invitational (formerly Genesis Open / LA Open), The Arnold Palmer Invitational, The Memorial, and The Players Championship.

If a player was to play every one of the qualified events that would put them at 12 events for the season—to maintain a card for the next year a player has to play in at least 15 events. If you conclude that many of these are also winners and will play in the Tournament of Champions in Hawaii that would put the players at 13 events.

This is why being in the top 30 is such a vital line in the proverbial sand—it gives these top players the ability to pick and choose their schedules for the 2019/2020 season without the stress of worrying about what events they are in. Although not to the same extent, this is also why every cutoff is so crucial for each player, whether it be the PGA Tour top 125, PGA Tour 125-150, or those players that gained their cards through the Korn Ferry Tour. Every dollar and every point earned accumulates towards playing opportunities for the next season!

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Opinion & Analysis

WRX Q&A: NewClub’s Matt Considine

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A friend of a friend pointed me to NewClub’s website. Having never heard anything about the effort previously, my first impression of NewClub was a product of its homepage, which looks something like (OK, exactly like) this.

“Sounds great,” I thought. “But what the heck does all of this mean practically?”

To get the answer to that question, I got in touch with founder and CEO Matt Considine, who was kind enough to answer a few questions about the venture.

GolfWRX: Let’s start with a little bit about your background in golf…

Matt Considine: As Lebron likes to say “I’m just a kid from Akron” and like many Midwestern kids, I’ve loved playing games with my friends, especially the game of golf. I grew up working and playing at area clubs, munis, and driving ranges. I always had a club in my hands — my mom will attest to all the divots in her carpet and repaired windows in our house. My first internship in college was with IMG Sports in Cleveland and that was my first formal introduction to the golf industry.

WRX: How did arrive at the concept for NewClub?

MC: Golf societies have been around since 1744, so I’m not sure I can take credit for conceiving anything. We took an old idea and made it new again, something that would mesh with the life of a modern golfer.

The first time I was introduced to a golf society was in 2005, and I haven’t been able to shake the concept since. Like many people I’ve talked to, I was burnt out and frustrated with golf, so I quit my college team and shipped off that summer to study at University College Cork in Ireland for 9 months.

I left to get away from golf but it was my experiences in Ireland that introduced me to a whole new way of enjoying the game. After getting laughed off Cork’s Hurling team (Ireland’s native sport) they found out I could play a little bit of golf and offered me a spot on the club team (league rules permitted one American per squad). My dad shipped my clubs over and I was back in business. Because their University teams operated on a lean budget, we would play matches against local societies and clubs in between the college matches to keep the competition sharp. It was those matches and people I met that taught me a whole new way to look at, appreciate, and enjoy the game of golf. It was a miraculous blessing looking back on it now.

Fast forward 10 years, I was living in Chicago working in business development for a technology company. I kept meeting people who were self-proclaimed “golfers,” but not playing much golf. So a small group of friends took a trip over to Scotland where we had an especially enlightening experience playing the Old Course and hanging out at The New Golf Club of St. Andrews after our match.

It was our experience there that was the final spark that NewClub needed. We enjoyed our lunch while The New Golf Club members file through the entrance, four golfers at a time to reminisce about their game on one of the seven links courses available to them through the St. Andrews Links Trust and their golf society membership.

We met teachers, bankers, architects, grocers, police officers, accountants, and fishermen. We heard stories about legendary members like Tom Morris and Sandy Herd. The New Golf Club of St. Andrews is a magical place where any golfer in their community, anyone in good standing with a passion for the game could make their golfing home.

When I returned to Chicago from that second pilgrimage in May of 2015, I decided it was time to start enjoying golf again. Just like the way I used to as a kid, the way those clubs and societies did in Ireland, and the way those members did at The New Golf Club of St. Andrews. That summer I started a standing game every Saturday at any compelling course I could find and my golf society was born. Then in 2017, we made NewClub official with 50 founding members and 5 clubs in Chicago willing to host the society.

Matt Considine

WRX: What’s happened since launch and where you are now?

MC: The society has grown to over 300 members and we have relationships with over 50 private clubs and golf courses that we find fun and compelling places to play the game. We have standing tee times every Wednesday to Sunday throughout the golf season and host five tournaments and three trips every year. Next Spring, we have our first NewClub trip scheduled to back to Scotland.

We’ve also introduced an ambassador program for people from all around the country. It’s been amazing how many people we’ve met who are eager for something like this in their own community, a golf society that they can genuinely be proud of.

WRX: Anything more about what members are saying and what the feedback is been like?

MC: In a lot of ways, we’ve set up this really unique society golf experiment, so we’re not afraid to try new things and see how people respond. Our members have been incredibly helpful with feedback. We’ve been listening a lot, watching how they use the mobile app, how they play their golf, learning about things they need, things they don’t. It all has helped us get to where we are now.

Overall, we’ve found that people have enjoyed the access and discovery of new and exciting courses, but the more pleasant surprise has been how much our members enjoy meeting new people and playing with each other. Nobody ever thinks (or admits) that they need golf buddies. But what we’ve found is that people are far more likely to play a round if they know they’ll be playing with someone they actually want to play with.

We’ve also learned that match play is very unappreciated in our country. Members love the matches, and match play is one of our core principles at NewClub.

WRX: What’s next for NewClub?

MC: We have plans for our second market launch in 2020 and will continue to grow our ambassador program to show us the road ahead. People are starting to stand up and say “this is how I want to experience golf,” so we know there is a serious need out there and we want to make sure we are meeting the demand by growing in the right way.

WRX: What do prospective members need to know?

MC: We have a really straightforward and proprietary application process on our website. Every prospective member needs to complete the application before being considered for membership. We look for applicants who possess a high quality of character, passion, and respect for the game of golf, and always leave the course in better shape than they found it.

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Opinion & Analysis

Slow play is all about the numbers

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If you gather round, children, I’ll let you in on a secret: slow play is all about the numbers. Which numbers? The competitive ones. If you compete at golf, no matter the level, you care about the numbers you post for a hole, a round, or an entire tournament. Those numbers cause you to care about the prize at the end of the competition, be it a handshake, $$$$, a trophy, or some other bauble. Multiply the amount that you care, times the number of golfers in your group, your flight, the tournament, and the slowness of golf increases by that exponent.

That’s it. You don’t have to read any farther to understand the premise of this opinion piece. If you continue, though, I promise to share a nice anecdotal story about a round of golf I played recently—a round of golf on a packed golf course, that took a twosome exactly three hours and 10 minutes to complete, holing all putts.

I teach and coach at a Buffalo-area high school. One of my former golfers, in town for a few August days, asked if we could play the Grover Cleveland Golf Course while he was about. Grover is a special place for me: I grew up sneaking on during the 1970s. It hosted the 1912 U.S. Open when it was the Country Club of Buffalo. I returned to play it with Tom Coyne this spring, becoming a member of #CitizensOfACCA in the process.

Since my former golfer’s name is Alex, we’ll call him Alex, to avoid confusion. Alex and I teed off at 1:30 on a busy, sunny Wednesday afternoon in August. Ahead of us were a few foursomes; behind us, a few more. There may have been money games in either place, or Directors’ Cup matches, but to us, it was no matter. We teed it high and let it fly. I caught up on Alex’ four years in college, and his plans for the upcoming year. I shared with him the comings and goings of life at school, which teachers had left since his graduation, and how many classrooms had new occupants. It was barroom stuff, picnic-table conversation, water-cooler gossip. Nothing of dense matter nor substance, but pertinent and enjoyable, all the same.

To the golf. Neither one of us looked at the other for permission to hit. Whoever was away, at any given moment, mattered not a bit. He hit and I hit, sometimes simultaneously, sometimes within an instant of the other. We reached the putting surface and we putted. Same pattern, same patter. Since my high school golfers will need to choose flagstick in or out this year, we putted with it in. Only once did it impact our roll: a pounded putt’s pace was slowed by the metal shaft. Score one for Bryson and the flagstick-in premise!

Grover tips out around 5,600 yards. After the U.S. Open and the US Public Links were contested there, a healthy portion of land was given away to the Veteran’s Administration, and sorely-needed hospital was constructed at the confluence of Bailey, Lebrun, and Winspear Avenues. It’s an interesting track, as it now and forever is the only course to have hosted both the Open and the Publinx; since the latter no longer exists, this fact won’t change. It remains the only course to have played a par-6 hole in U.S. Open competition. 480 of those 620 yards still remain, the eighth hole along Bailey Avenue. It’s not a long course, it doesn’t have unmanageable water hazards (unless it rains a lot, and the blocked aquifer backs up) and the bunkering is not, in the least, intimidating.

Here’s the rub: Alex and I both shot 75 or better. We’re not certain what we shot, because we weren’t concerned with score. We were out for a day of reminiscence, camaraderie, and recreation. We golfed our balls, as they say in some environs, for the sheer delight of golfing our balls. Alex is tall, and hits this beautiful, high draw that scrapes the belly of the clouds. I hit what my golfing buddies call a power push. It gets out there a surprising distance, but in no way mimics Alex’ trace. We have the entire course covered, from left to right and back again.

On the 14th tee, I checked my phone and it was 3:40. I commented, “Holy smokes, we are at two hours for 13 holes.” We neither quickened nor slowed our pace. We tapped in on 18, right around 4:40, and shook hands. I know what he’s been up to. He understands why I still have a day job, and 18 holes of golf were played—because we both cared and didn’t care.

There you have it, children. Off with you, now. To the golf course. Play like you don’t care.

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