Equipment

Products you need to know from the 2012 PGA Show

Published

12 years ago

Jan 30, 2012

Zak Kozuchowski

By Zak Kozuchowski

GolfWRX Managing Editor

Big product releases are usually the draw at the PGA Merchandise Show, but there were a few lesser known products that generated a lot of buzz at this year’s event. Here’s three products you need to know about from the 2012 PGA Merchandise Show.

SCOR

Industry standards for iron lofts have gotten stronger in recent years. Yet wedge loft offerings have stayed nearly the same, leaving golfers with a problem. They don’t have a pitching wedge any more.

“Companies haven’t been making pitching wedges for a long time,” said Terry Koehler, president of SCOR Golf.

For that reason, SCOR produces a line of clubs with lofts from 41 degrees to 61 degrees, which the company hopes will help golfers fill the gap that stronger short irons create in their bags. To make things even easier on golfers, SCOR wedges are offered in only one sole grind, the company’s V Sole.

“We don’t believe in different options on grind,” Koehler said. “We build a low bounce into the main part of the sole so it will work from tight lies, and a very aggressive bounce in the leading edge so that it will perform from soft lies. The idea of custom grinding a sole for the vast variety of lies you could face in any given round of golf to me is pretty hard … your lies change continually. (Wedge designers) talk about fitting your sole to your swing type, well if you’re a really good player you vary your swing type for the kind of shot you’re trying to hit, and if you’re an average to poor player you’re not really sure what your swing type is going to be from swing to swing.”

The custom built golf clubs will be available at select fitting centers across the country, and start at $149 for an individual wedge.

I hit the 44 degree model (the same loft as my Miura CB-202 9-iron) on the range, and was impressed with the club’s more compact profile and lower trajectory on full shots. On chips and pitches, the V grind proved very versatile, and was definitely an improvement over my 9 iron on smaller shots.

Swiftwick

SwiftWick socks were featured in our GolfWRX last minute holiday gift guide past because of the huge following the sock company gained on the PGA Tour in win 2011. At this year’s PGA Merchandise Show, I finally had the opportunity to don the company’s much hyped socks.

I squeezed my size 12s into Swiftwick’s Vibe Zero sock on Friday for day No. 3 of frantic coverage and the endless walking required from a GolfWRX staff member. The first thing I noticed was how snugly the socks fit around my heel.

All of Swiftwick’s socks are seamless, and constructed at a 200-needle standard, which means they provide compression throughout the entire sock without any friction points. My aching feet were immediately rejuvenated, like I was being given a foot massage as I walked the floor. My feet also felt cooler inside my sweat saturated Ecco Street golf sneakers. Since the fabric wasn’t slipping, my feet felt much more stable inside my shoe, a feeling that later translated into more stability in my golf swing.

The Vibe line is a litter thicker than Swiftwick’s thinnest socks, the Aspire line. And while I’m not usually a fan of thin socks, but I loved the feel of the Vibe and the Aspire, which I later sampled.

It wasn’t long before I returned to the Swiftwick booth for the Aspire 12s, a knee-high length sock that I hoped would give my ankles and calves the same treat mean my feet had just received. While I was there, I also picked up Swiftwick’s Performance Sleeves, which I thought was one of the most thoughtful products at the 2012 PGA Merchandise Show.

I wasn’t disappointed by the performance of the Aspire 12s, and during testing days later I found Swiftwick’s sleeves to be perfect for cold weather practice sessions. The sleeves fit snugly from just above the elbow to the wrist, and provided warmth and compression without the straight jacket feeling of multiple layers and compression shirts. Like Swiftwick’s Aspire, Vibe and Performance sock lines, the sleeves are made of Olifin, a naturally moisture wicking fabric, which makes them playable in warmer weather conditions as well.

My personal favorite product from Swiftwick, however, is the company’s Pursuit sock line, which is constructed completely of merino wool. The socks cost a little more than the other models and are the thickest socks the company produces.

Swiftwick gives cotton socks a swift kick in the behind. Prices range from $9.99 a pair to $34.99 for the knee-high 12s. The sleeves are $24.99.

Putting Alley

The Putting Alley training aid is going to make you a better putter.

It works like this.

1. You place your ball in a small depression on one end of the 27-inch training aid.

2. You try to putt the ball down the raised surface without having it fall off.

3. You practice, and miss fewer short putts.

Check out the video below with Putting Alley Vice President of Sales, Tim Maloney. I couldn’t pull out my credit card fast enough to get mine.

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

Published

5 hours ago

Apr 25, 2024

Andrew Tursky

Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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